Discover trends, market shifts, and competitive outlooks for the adtech industry through 2025-2034 with The Business Research Company’s reliable data and in-depth research

#How Has The AdTech Market Size Shifted, And What Is the Outlook Through 2034?

There has been a robust expansion in the adtech market size over the past few years. The market is set to rise from $731.14 billion in 2024 to $795.41 billion in 2025, which represents a compound annual growth rate (CAGR) of 8.8%. The historic growth in this domain is credited to the rise in digital advertising, precision-targeted ads, data analysis and insights, programmatic advertising, and the spike in mobile advertising.

Expectations suggest the adtech market is set for significant expansion in the coming years. The market size is projected to reach $1153.39 billion by 2029, growing at a compound annual growth rate (CAGR) of 9.7%. Privacy regulations and compliance, the evolution of new ad formats, artificial intelligence, machine learning, and the dominance of video advertising and cross-channel advertising solutions are contributing to this growth during the prediction period. The forecast period will also witness trends like a revival in contextual advertising, use of blockchain for ad transparency, dynamic creative optimization (DCO), channeling ad budgets towards connected TV (CTV), adaptive advertising aligned with context, and integration with e-commerce.

Download a free sample to assess the report’s scope and structure:

https://www.thebusinessresearchcompany.com/sample.aspx?id=9611&type=smp

Which Major Market Drivers Are Expected to Boost the Growth Potential of the AdTech Market?

The rising popularity of digital advertising is projected to stimulate the expansion of the ad tech market. Online marketing of products and services, such as through websites or streaming content, is encapsulated within digital advertising. Ad tech plays a crucial role in this process, serving as a software platform that helps brands and agencies purchase advertising spaces. Furthermore, it provides a system for advertisers and agencies to more effectively organize and gauge their campaigns. For example, a report by Simplilearn Solutions Pvt. Ltd., a US-based online education technology company, highlighted in February 2023 that global digital advertising spending edged up by a humble 2.4% in 2022. This figure is anticipated to climb to $645 billion by 2024, a significant rise from $389 billion in 2022. Thus, the burgeoning demand for digital advertising is fuelling the progress of the ad tech market.

Which Key Market Segments Comprise the AdTech Market and Drive Its Revenue Growth?

The adtech market covered in this report is segmented –

1) By Product Type: Web-based, Cloud-Based, On-Premise, Other Products

2) By Solution: Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others Solutions

3) By Advertising Type: Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email marketing, Native Advertising, Others Advertisings

4) By Application: Large Enterprises, Small And Medium-Sized Enterprises (SMEs), Other Applications

5) By Industry Vertical: Media And Entertainment, BFSI(Banking, Financial Services And Insurance), Education, Retail And Consumer Goods, IT And Telecom, Healthcare, Others Industry Verticals

Subsegments:

1) By Web-Based: Ad Serving Platforms, Demand-Side Platforms (DSPs)

2) By Cloud-Based: Programmatic Advertising Solutions, Data Management Platforms (DMPs)

3) By On-premise: In-House Ad Management Solutions, Custom Ad Technology Solutions

4) By Other Products: Mobile Advertising Solutions, Affiliate marketing Platforms

Request customized data on this market:

https://www.thebusinessresearchcompany.com/customise?id=9611&type=smp

Which Areas Are Leading Regions in the AdTech Market Expansion Across the Globe?

North America was the largest region in the Ad tech market in 2024. The regions covered in the adtech market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

What Are the Key Market Trends in the AdTech Market Over the Coming Years?

The rise of technological advancement is a notable trend witnessing an upward trajectory in the ad tech industry. Leading companies in this sector are emphasizing the creation of innovative solutions to bolster their market presence. In line with this, Vodafone Idea Limited., an Indian mobile network operator, introduced its new ad tech platform called Vi Ads in June 2022. This platform incorporates elements of artificial intelligence (AI) and machine learning (ML), providing marketers with a systematic platform for media buying. Vi Ads aims to offer a self-service interface that provides marketers with total control over their campaigns. Moreover, it facilitates interaction with subscribers through several channels such as Vi-owned digital assets like the Vi App, Vi Movies, and TV App, along with traditional channels like SMS and IVR calls. The blend of sophisticated features and user-friendly interface is designed to cater to the needs of both large-scale agencies and small to medium-sized enterprises.

View the full report here:

https://www.thebusinessresearchcompany.com/report/adtech-global-market-report

How Is the AdTech Market Conceptually Defined?

Advertising technology, commonly known as ad tech, is a collective term for the tools and software advertisers use to reach audiences, conduct digital advertising campaigns, and analyze their effectiveness. Adtech focuses to develop data-driven marketing tactics that are personalized to match the target audience.

Purchase the full report and get a swift delivery:

https://www.thebusinessresearchcompany.com/purchaseoptions.aspx?id=9611

About The Business Research Company:

With over 15000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Armed with 1,500,000 datasets, the optimistic contribution of in-depth secondary research, and unique insights from industry leaders, you can get the information you need to stay ahead in the game.

Get in touch with us:

The Business Research Company: https://www.thebusinessresearchcompany.com/

Americas +1 3156230293

Asia +44 2071930708

Europe +44 2071930708

Email us at [email protected]

Follow us on:

LinkedIn: https://in.linkedin.com/company/the-business-research-company

YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ

Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model