Global Sauna And Spa Market
Hospitality

Key Insights into the Sauna And Spa Market: Trends, Growth Rate, and Opportunities Through 2034

2025 Market Reports Update: Market Size Forecasts to 2034, Key Trends, Leading Players, and Top Regions – Get Ahead of the Competition Today!

How Are Key Drivers Contributing to the Growth and Expansion of the Sauna And Spa Market?

The sauna and spa market is anticipated to see significant growth, largely driven by the burgeoning popularity of wellness tourism. Wellness tourism encapsulates travel experiences centered around promoting overall well-being, with offerings like spa services, yoga retreats, and nutritious dining options. The trend toward wellness tourism is fueled by a growing appetite for all-encompassing health experiences, reducing stress, and personal rejuvenation. As tourists lean more towards relaxing and rejuvenating experiences, they fuel the demand for spa and sauna services, pushing for industry growth and innovation. For example, the Global Wellness Institute, a US-based nonprofit organization, reported that in January 2024, the global wellness industry was estimated to be worth $5.6 trillion in 2022 and is projected to increase at an annual rate of 8.6%, amounting to over $8.5 trillion by 2027. In 2022, wellness tourism in North America hit the mark of $266.8 billion. Consequently, the upward trend in wellness tourism is a significant driving force for the development of the spa and sauna market.

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#How Does the ProjectedSauna And Spa Market Growth Compare Over the Forecast Period?

The market size for saunas and spas has seen a robust growth in the last few years. It is set to expand from $3.97 billion in 2024 to $4.22 billion in 2025, with a compound annual growth rate (CAGR) of 6.2%. Factors such as cultural legacy, city life and stress, increased disposable income, wellness tourism, and health benefits have played a significant role in the growth during the historical period.

Predictions suggest a robust expansion for the sauna and spa market over the coming years, expecting to reach $5.29 billion by 2029, with a compound annual growth rate (CAGR) of 5.8%. The projected growth within this period can be linked to the increasing health awareness, corporate wellness initiatives, sustainability practices, and the focus on wellness lifestyle. The major trends during the predicted period encompass technological progresses, inclusion of sauna and spa facilities at hospitality venues like hotels and resorts, the utilisation of sauna therapies for health upkeep, and customised spa services.

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What New Market Trends Are Reshaping theSauna And Spa Market and Its Opportunities?

Leading firms in the spa and sauna market are concentrating their initiatives on developing cutting-edge solutions, such as contrast heat therapy sauna products, to secure a dominant position in the industry. A contrast heat therapy sauna device entails a blend of hot and cold therapies to boost blood flow, alleviate inflammation, and stimulate healing, presenting comprehensive wellness advantages to the mind and body. For instance, in May 2023, Plunge, an American cold plunge firm, introduced the Plunge Sauna. This revolutionary addition to its product portfolio aims to enhance well-being via heat therapy. The sauna is suitable for contemporary homes, gyms, or spas, as it pairs well with Plunge’s distinguished cold plunge, facilitating contrast therapy identified for increasing blood flow, reducing inflammation, and quickening healing by interchanging hot and cold therapies.

Who Are the Leading Market Players Fueling Growth in the Sauna And Spa Market Trend?

Major companies operating in the sauna and spa market are Jaquar Group, Kohler Co., Pentair plc, Roca Sanitario S.A., Fluidra S.A., Harvia Oyj, Scandia Manufacturing Ltd., Sunlighten Inc., Health Mate Sauna Corporation, TyloHelo Group AB, EOS Saunatechnik GmbH, Narvi Oy, Sauna360 Group Oy, Almost Heaven Saunas LLC, Effegibi Srl, BTL Industries Ltd., Inca UK Ltd., Superior Sauna & Steam, QCA Spas Inc., Sanspa Industrial Guangzhou Co. Ltd., Crystal Leisure Swimming Pools Ltd., Aqualine Saunas, Physiotherm GmbH, SAWO Inc.

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How is the Global Sauna And Spa Market Segemented?

The sauna and spa market covered in this report is segmented –

1) By Type: Entertainment, Medical

2) By Application: Hotel And Hospitality, Gym Or Fitness And Spas, Household, Other Applications

3) By End User: Male, Female

Subsegments:

1) By Entertainment: Luxury Spas, Wellness Centers, Day Spas, Resort Spas, Hotel Spas, Thermal Spas

2) By Medical: Physiotherapy Spas, Rehabilitation Spas, Detoxification Spas, Medical Treatment Spas, Pain Management Spas, Stress Relief And Relaxation Spas

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Which Geographics are Influencing the Growth of the Sauna And Spa Market?

North America was the largest region in the sauna and spa market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the sauna and spa market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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