How the Digital Signage Market Will Grow: Key Trends, Market Size, and Opportunities Beyond 2025
2025 Market Reports Update: Market Size Forecasts to 2034, Key Trends, Leading Players, and Top Regions – Get Ahead of the Competition Today!
What Major Innovations Are Driving the Accelerated Growth of the Digital Signage Market?
The growth of the digital signage market is significantly attributed to the increasing demand for cloud-based solutions. These solutions, hosted on remote servers and accessible over the internet, enable users to store, manage, and process data without the need for local infrastructure. The interest in cloud-based solutions is on the rise owing to their scalability, cost-effectiveness, and the ability to be accessed from any location with an internet connection. Cloud-based solutions also facilitate digital signage by allowing remote control, updating content in real time, and scaling across numerous displays, thereby boosting flexibility and control. For instance, Eurostat, a government agency based in Luxembourg, reported in December 2023 that 45.2% of enterprises in the EU resorted to cloud computing services in 2023. These services consist of internet-based access to software, computing power, and storage capacity. Thus, as the demand for cloud-based solutions soars, it is likely to further catapult the growth of the digital signage market.
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#How Does the ProjectedDigital Signage Market Growth Compare Over the Forecast Period?
The market size of digital signage has seen a significant expansion in the past few years. It is projected to increase from $21.65 billion in 2024 to $23.05 billion in 2025, with a compound annual growth rate (CAGR) of 6.5%. The historic period’s expansion can be attributed to factors such as increased retail and advertising spending, improved customer experience, transition from conventional to digital displays, and cost-effective communication methods.
The scale of the digital signage market is projected to expand significantly in the coming years, reaching $34 billion by 2029, representing a compound annual growth rate (CAGR) of 10.2%. The anticipated growth during this forecast period is due to factors such as the advent of smart cities, the necessity for real-time data, emphasis on communication within the workforce, and the growth within the transportation and hospitality industries. Significant trends throughout this period would include compatibility with mobile technology, incorporation of augmented reality (AR) and virtual reality (VR), interfaces based on touchless gestures, personalized content via data integration, and multi-channel integration.
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What Are the Most Significant Market Trends Transforming theDigital Signage Market?
Firms operating in the digital signage industry are prioritizing the development of highly sophisticated technical solutions to fortify their market position. Adopting advanced technology helps to make digital signage more versatile, user-friendly, effective, and adaptable for various uses, hence broadening its market reach and ensuring continues growth. For instance, a cloud-based digital signage software company based in the UK, fugo.ai, launched the Fugo Digital Signage Player, a Windows-based solution, in June 2023 to address the challenges of large-scale digital signage deployment. The device, equipped with a robust Intel processor, sufficient RAM and storage, guarantees the uninterrupted playback of high-demand content. It offers high connectivity, durability in different environments, and enhanced security features, addressing common problems associated with using consumer devices for digital signage. For organisations wanting to optimise their digital signage operations, the Fugo Player offers a dependable, high-performance hardware option.
What Are the Top Market Players Propelling the Growth of theDigital Signage Industry?
Major companies operating in the digital signage market include Samsung Electronics Co. Ltd., Sony Corporation, LG Electronics Inc., Panasonic Corporation, NEC Corporation, Toshiba Corporation, Sharp Corporation, Koninklijke Philips N.V., Delta Electronics Inc., Navori Labs SA, Scala Inc., Crestron Electronics Inc., E Ink Holdings Inc., Barco NV, Daktronics Inc., ViewSonic Corporation, Christie Digital Systems USA Inc., BenQ Corporation, Absen, AU Optronics Corp., Elo Touch Solutions Inc., Planar Systems Inc., Peerless Industries Inc., BrightSign LLC, Milestone AV Technologies LLC, STRATACACHE Inc., NanoLumens Corporation, Omnivex Corporation, Keywest Technology Inc., Leyard Optoelectronic Co. Ltd., Onelan Limited, Mitsubishi Electric Corporation, SpinetiX SA, YCD Multimedia, Matrox Graphics Inc., Enplug Inc., NoviSign Ltd.
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Which Primary Segments of the Digital Signage Market Are Driving Growth and Industry Transformations?
The digital signage market covered in this report is segmented –
1) By Product: Standalone Display, Video Wall
2) By Offering: Hardware, Software, Services
3) By Location: Indoor, Outdoor
4) By End User: Retail, Education, Healthcare, Corporate, Stadium, Government, Other End Users
Subsegments:
1) By Standalone Display: LCD Displays, LED Displays, Projection Displays, Touchscreen Displays
2) By Video Wall: LCD Video Walls, LED Video Walls, Projection Mapping Video Walls, Interactive Video Walls
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Which Regions Are Key Players in the Growth of the #What Major Innovations Are Driving the Accelerated Growth of the Digital Signage Market?# Market?
North America was the largest region in the digital signage market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital signage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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