2025 Market Reports Update: Market Size Forecasts to 2034, Key Trends, Leading Players, and Top Regions – Get Ahead of the Competition Today!

What Factors Are Propelling the Market Growth of theDigital Gift Card Market from 2025 to 2034?

The rise in comprehension of digital transactions is anticipated to stimulate the expansion of the digital gift card industry in the future. Digital transaction denotes a payment process which is carried out through digital or internet mediums and does not involve the transfer of tangible cash. Gift cards, which are rapidly acquired and utilised in important commerce sectors such as grocery supermarkets and exclusive online sellers as a form of digital and touch-free payment options, have grown in popularity due to their easy send and use nature. For instance, the findings from a study conducted by the European Central Bank in January 2024 conveyed that despite a 4.5% downfall in the corresponding total value to €111.4 trillion, the initial half of 2023 witnessed a rise of 10.1% in the number of non-cash transaction activities in the euro region, amounting to 67.0 billion when compared to the same span in the previous year, 2022. Consequently, the escalating familiarity of digital transactions is fuelling the escalation of the digital gift card industry.

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#What is the Anticipated CAGR of theDigital Gift Card Market, and What Factors Will Drive It?

The size of the digital gift card market has experienced substantial growth over the past few years and is projected to expand from a value of $493.12 billion in 2024 to approximately $583.34 billion in 2025 at a compound annual growth rate (CAGR) of 18.3%. The expansion observed during the historic period is linked to the increased usage of mobile payments, the emergence of contactless payments, the growth in gifting traditions, the integration of social media, and the influence of seasonal promotions and holidays.

The size of the digital gift card market is anticipated to expand significantly in the coming years, reaching a value of $1089.41 billion in 2029 with a compound annual growth rate (CAGR) of 16.9%. The projected growth during this period is due to factors such as improved personalization features, eco-friendly nature, innovative redemption choices, compatibility across different platforms, and growth in emerging markets. Key trends to watch for in this time frame include the integration of mobile apps, the growth of subscription-based gifting services, the use of augmented reality (AR) for enhanced user experience, the application of blockchain for the security of digital gifts, and the development of corporate gifting schemes.

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How Are Market Trends and Innovations Revolutionizing theDigital Gift Card Industry in Recent Times?

The primary trend in the digital gift card market is product innovation. Major market players are launching innovative technologies including options for customers to convert cryptocurrency to their top retailers and website tracing to prevent card loss. For example, in June 2023, Codego, a fintech company based in Italy renowned for offering financial remedies, unveiled their crypto gift cards. This revolutionary product integrates traditional gift-giving with the dynamic field of digital assets. These inventive gift cards make it possible for users to gift digital assets like Bitcoin and Ethereum to their close ones smoothly. The procedure comprises buying the gift cards online or selected physical stores, each equipped with a unique code representing a fixed cryptocurrency amount. The recipients can exchange these cards using the Codego Giftcard app, which allows them to comfortably track their digital asset balance.

Which Key Market Players Are Shaping the Future and Growth of theDigital Gift Card Market?

Major companies operating in the digital gift card market include Walmart Inc., Amazon.com Inc., Target Brands Inc., American Express Company, PayPal Holdings Inc., Fiserv Inc., Loop Commerce Inc., Blackhawk Network Holdings Inc., InComm Payments, Apple Inc., First Data Corporation, Treatful Inc., Stored Value Solutions, Prezzee, Givex Corporation, Yiftee Inc., Qwikcilver Solutions Pvt Ltd, Tango Card, Giftango Corporation, Buyatab Online Inc., Paytronix Systems Inc., GiftbitInc, GiftRocket Inc., eGifter LLC, Giftogram Inc., Giftly Inc., National Gift Card Group, SVM Global Limited, Giveter Inc., The Gift Card Café LLC, Eagle Eye Solutions Group plc

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What Are the Core Segments of the Digital Gift Card Market, and How Do They Contribute to Growth?

The digital gift card market covered in this report is segmented –

1) By Functional Attribute: Open Loop Gift Card, Closed Loop Gift Card

2) By Business Type: Business To Business (B2B), Business To Consumer (B2C)

3) By Application: Consumer Goods, Health And Wellness, Restaurants And Bars, Travel And Tourism, Media And Entertainment, Other Applications

Subsegments:

1) By Open Loop Gift Card: General Purpose Reloadable Cards, Non-Rechargeable Cards, Multi-Brand Gift Cards

2) By Closed Loop Gift Card: Retailer-Specific Cards, Brand-Specific Cards, Promotional Cards

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What Regions Are Dominating the Digital Gift Card Market Growth?

North America was the largest region in the digital gift card market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital gift card market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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