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What fueled the previous growth in the video encoders market?

In recent times, the market size for video encoders has been witnessing consistent expansion. Its value is expected to rise from $2.52 billion in 2024 to $2.64 billion in 2025, with a compound annual growth rate (CAGR) of 4.6%. The previous growth in this sector can be traced back to several factors, including the shift towards digital broadcasting, a rise in internet accessibility, an increase in mobile video usage, advancement in video conferencing, progress in the broadcasting industry, and the expansion of security and surveillance.

What will be the video encoders market size in the future?

The expansion of the video encoders market is projected to be robust in the coming years, with its value anticipated to reach $3.37 billion by 2029, growing at a compound annual growth rate of 6.4%. The rise during the forecast period is linked to factors such as multi-channel broadcasting, merging with content delivery networks (CDN), a swift expansion in virtual events, improved video analytics, and engaging and immersive broadcasting. Noteworthy trends for the forecast period include the shift to high-efficiency video compression standards, the emergence of IP-based video surveillance, the incorporation of artificial intelligence (AI), cloud-based video encoding services, the demand for low-latency streaming, support for 4K and superior resolutions, and the use of open standards and interoperability.

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What main drivers are fueling expansion in the video encoders market?

The increasing number of users around the globe on video streaming platforms is fuelling the expansion of the video encoders market. These platforms, where viewers can stream various media such as TV series and movies on demand, employ video encoders to convert raw video files into digital formats to ensure a smooth streaming experience. For example, Cisco Systems Inc, a multinational technology company from the United States, anticipates that live video traffic on the internet will surge by a factor of 15 compared to 2017, accounting for 17% of total internet traffic in 2022. Therefore, the escalating popularity of video streaming platforms is stimulating the demand and subsequent growth of the video encoders market.

What key areas define the segmentation of the global video encoders market?

The video encoders market covered in this report is segmented –

1) By Type: Standalone, Rack-Mounted

2) By Number Of Channel: 1-Channel Video Encoder, 2-Channels Video Encoder, 4-Channels Video Encoder, 8-Channels Video Encoder, 16-Channels Video Encoder, More Than 16-Channels Video Encoder

3) By Application: Broadcasting, Retail, Transportation, Residential, Institutional, Military And Defense, Other Applications

Subsegments:

1) By Standalone: Desktop Encoders, Portable Encoders

2) By Rack-Mounted: 1U Rack-Mounted Encoders, 2U Rack-Mounted Encoders, Multi-Channel Rack-Mounted Encoders

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Who are the dominant players expanding their reach in the video encoders market?

Major companies operating in the video encoders market are Hangzhou Hikvision Digital Technology Co. Ltd., VITEC SA, Harmonic Inc., Motorola Solutions Inc., Cisco Systems Inc., Axis Communications AB, CommScope Holding Company Inc., Zhejiang Dahua Technology Co.Ltd., Telefonaktiebolaget LM Ericsson, ACTi Corporation, Ateme S.A., Beamr Imaging Ltd., Bosch Security Systems Inc., Teleste Oyj, ViDiCore GmbH, Bitmovin Inc., Open Broadcaster Software, Telairity Semiconductor Inc., Noorsat Co., Primecom Technologies LLC, Z3 Technology LLC, Teradek LLC, Haivision Systems Inc., Blackmagic Design Pty Ltd., AJA Video Systems Inc., Matrox Graphics Inc., Osprey by Vario Systems Inc., NewTek Inc., Streambox Inc., Wowza Media Systems LLC, Telestream LLC, Imagine Communications Corp., Adtec Digital LLC, Cobalt Digital Inc., Antrica Ltd.

How are evolving market trends shaping video encoders Strategies?

The major trend making waves in the video encoders market is technological innovation. Firms dominating this market are striving towards enhancing their technology to solidify their market standing. In a relevant development, WISI Group, a German firm renowned for its carrier-grade video technologies, introduced the GT35 HDMI and GT36 SDI/AV, new encoder modules for the Tangram Video Platform, in July 2022. These innovative modules enable operators to add local programming to TV line ups at hospitality and edge locations without the requirement of additional hardware. WISI’s Tangram is a flexible, modular technology that is optimized for transmitting IP video to hotels and corporate locations, bolstering network upgrades and bandwidth optimization. It converts IP streams into QAM or Analog at the edge location, supporting site needs and existing infrastructure maintenance while offering optional decryption and re-encryption.

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Which regions are emerging as leaders in the video encoders market?

Asia-Pacific was the largest region in the video encoders market in 2024. The regions covered in the video encoders market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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