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What key factors are powering the surge in the ready to drink (rtd) alcoholic beverages market right now?

The market size for ready to drink (RTD) alcoholic beverages has experienced significant expansion in previous years. The value is projected to increase from $23.13 billion in 2024, reaching $25.29 billion in 2025, showcasing a compound annual growth rate (CAGR) of 9.4%. This growth during the historical period can be credited to factors such as the rising preference for innovative RTD pre-mixes, the increasing influence of the millennial consumer base, shifting consumer tastes, a heightened focus on health and wellness, and the growing allure of low spirit beverages.

How fast Is the ready to drink (rtd) alcoholic beverages market expected to grow, and what’s its future value?

The ready to drink (RTD) alcoholic beverages market size is expected to see strong growth in the next few years. It will grow to $35.73 billion in 2029 at a compound annual growth rate (CAGR) of 9.0%. The growth in the forecast period can be attributed to increasing disposable income, increasing emphasis on offering high-quality products and services, increasing awareness among consumers about the harmful effects, increasing primarily due to product-related convenience factors. Major trends in the forecast period include product innovation, technology-driven personalization, beverage development and sourcing, health and wellness trends, and diversified flavors and premiumization.

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What are the leading drivers of growth in the ready to drink (rtd) alcoholic beverages market?

The surge in interest for beverages containing little or no alcohol, collectively known as low-alcohol and no-alcohol drinks, is projected to boost the ready-to-drink (RTD) alcoholic beverage market’s expansion. Low-alcohol and no-alcohol drinks cater to those aiming to lessen or forego their intake of alcohol. This surge is attributed to a stronger consciousness regarding health impacts, the mindful imbibing movement, and the rising cultural acceptance and preference for sober socializing. Ready-to-drink beverages contribute to the expansion of the low and no-alcohol drink market, offering an accessible, dependable, and pleasurable alternative that aligns with contemporary consumers’ shifting tastes and lifestyles. For example, Monster Beverage Corporation, a US-based producer of energy drinks, reported in February 2023 that its Monster Energy drinks observed a 2.6% rise in net sales, jumping from $1.35 billion for the 2021 fourth quarter to $1.39 billion for the 2022 fourth quarter. The escalating popularity of low and no-alcohol beverages, therefore, fuels the RTD alcoholic beverages sector.

What are the key segments defining the ready to drink (rtd) alcoholic beverages market?

The ready to drink (RTD) alcoholic beverages market covered in this report is segmented –

1) By Type: Alcopop, Cocktail Pre-Mixes, Bottled Cocktails

2) By Flavor: Regular, Flavored

3) By Packaging Type: Bottle, Can, Other Packaging Types

4) By Distribution channel: Supermarkets And Hypermarkets, Specialty Stores, Convenience Stores, Online Retail, On-Premise, Other Distribution Channels

5) By End User: Residential Or Retail, Commercial Or HoReCa

Subsegments:

1) By Alcopop: Malt-Based Alcopop, Spirit-Based Alcopop, Wine-Based Alcopop

2) By Cocktail Pre-Mixes: Spirit-Based Pre-Mixes, Wine-Based Pre-Mixes, Malt-Based Pre-Mixes

3) By Bottled Cocktails: Spirit-Based Bottled Cocktails, Wine-Based Bottled Cocktails

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What are the top market players propelling the growth of the ready to drink (rtd) alcoholic beverages industry?

Major companies operating in the ready to drink (RTD) alcoholic beverages market are Anheuser-Busch Inbev SA, CocaCola Company, Diageo plc, Asahi Group Holdings Ltd., Kirin Holdings Company Ltd., Pernod Ricard, Molson Coors Beverage Company (TAP), Carlsberg AS, Suntory Group, Constellation Brands Inc., Brown-Forman Corporation, Campari Group, Davide Campari Milano N.V., Boston Beer Company Inc., PepsiCo Inc., La Martiniquaise, Heineken Holding N.V.’s, Krombacher Brewery, Rémy Cointreau USA Inc., Beam Suntory Inc., Mark Anthony Group Inc., Mike’s Hard Lemonade Co., Bacardi Limited, Tails Cocktails

What emerging trends are influencing the growth of the ready to drink (rtd) alcoholic beverages market?

Core businesses in the ready-to-drink alcoholic drinks market, are crafting innovative offerings such as top-tier ready-to-drink cocktails to meet the increasing demand from health-conscious and convenience-geared consumers. These premium ready-to-drink (RTD) cocktails are superior, pre-blended alcoholic drinks that blend convenience with high-grade ingredients and artistry to provide a refined drinking experience comparable to a professionally crafted cocktail in a bar. For instance, Diageo, a British beverage firm, in October 2023, unveiled the Cocktail Collection, a range of premium ready-to-drink (RTD) cocktails for the American and British markets. These ready-made cocktails are structured to offer customers a convenient and upscale way to enjoy top-quality cocktails at home, eradicating the need to mix them from scratch. Each 500ml bottle holds five servings, and 100ml cans are also on offer.

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What regions are contributing significantly to the growth of the ready to drink (rtd) alcoholic beverages market?

Europe was the largest region in the ready to drink (RTD) alcoholic beverages Market in 2024. The regions covered in the ready to drink (RTD) alcoholic beverages market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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