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What fueled the previous growth in the personalized gifts market?

Recent years have seen a robust expansion in the personalized gifts market. It is projected to escalate from a value of $28.47 billion in 2024 to $31.05 billion in 2025, with a compound annual growth rate (CAGR) of 9.1%. The amplification in the previous period can be tied back to a boosted demand for bespoke and personalized products, technological advancements in the field of personalization, a rising consumer inclination for tailored experiences, and broadening of e-commerce platforms.

What will be the personalized gifts market size in the future?

In the next several years, a robust growth is predicted in the personalized gifts market, which is expected to climb to $43.5 billion in 2029, at a compound annual growth rate (CAGR) of 8.8%. Factors contributing to this progression during the anticipated period are greater discretionary spending, the sway of social media trends, mounted recognition of personalized offerings, and the escalating application of data analytics propelling targeted marketing initiatives. Principal trends in this projected period encompass apparel, amplifying appeal for customized home décor, surge in tailor-made jewelry, growing liking for individualized tech gadgets, broadening of bespoke beauty and skincare items, personalized food and beverage commodities, and bespoke stationery with custom-prints.

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What main drivers are fueling expansion in the personalized gifts market?

The anticipated growth of the personalized gift market is largely driven by the increasing trend of festive season gifting. This concept involves presenting mindful gifts during holidays or notable events. Factors such as improved customer sentiment, rising disposable income, and the shift towards personal and significant gift exchanges contribute to the rise of festive season gifting. Personalized gifts are popular during festive periods as they carry sentimental worth and foster enduring memories, resonating with the celebration and goodwill associated with holiday gifting customs. For instance, a survey conducted by the US-based retail trade association, National Retail Federation, with 8,103 adult consumers in October 2023 showed that winter holiday celebrants are expected to spend an average of $875 on seasonal items, an increase of $42 compared to the previous year, designating $620 for gifts. Consequently, the growing interest in the culture of festive season gifting is projected to surge the personalized gift market’s progress.

What key areas define the segmentation of the global personalized gifts market?

The personalized gifts market covered in this report is segmented –

1) By Type: Personalized Clothing, Chocolate Platters, Personalized Accessories, Personalized Diaries, Desk Accessories, Other Types

2) By Distribution Channel: Online, Offline

3) By End-User: Women, Unisex, Kids, Men

Subsegments:

1) By Personalized Clothing: Customized T-shirts, Personalized Hoodies, Custom Sweaters, Personalized Caps, Customized Socks

2) By Chocolate Platters: Customized Chocolate Boxes, Personalized Chocolate Bars, Chocolate Baskets, Chocolate Gift Sets

3) By Personalized Accessories: Customized Jewelry (Necklaces, Bracelets, Rings), Personalized Watches, Custom Bags And Purses, Personalized Keychains, Personalized Wallets

4) By Personalized Diaries: Custom Leather Diaries, Personalized Notebooks, Customized Planners, Personalized Journals

5) By Desk Accessories: Custom Pen Stands, Personalized Mouse Pads, Customized Desk Organizers, Personalized Calendars, Personalized Desk Nameplates

6) By Other Types: Personalized Mugs, Custom Photo Frames, Personalized Home Décor, Custom Phone Cases, Personalized Stationery Sets

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Who are the dominant players expanding their reach in the personalized gifts market?

Major companies operating in the personalized gifts market are Amazon.com Inc, Hallmark Cards Inc., Pandora A/S, Swarovski AG, Michael Kors Holdings Limited, Tiffany and Company, Etsy Inc., American Greetings Corporation, Shutterfly Inc., Kate Spade New York, 4imprint Group Plc, Custom Ink, Spencer Gifts LLC, Card Factory plc, Redbubble Group Limited, Things Remembered Inc., Printful Inc, Moonpig.com Ltd., Spring Inc. (Teespring), Zazzle Inc., Minted LLC, CafePress Inc., PersonalizationMall.com LLC, Snapfish by HP Inc., Spreadshirt

What emerging trends are influencing the growth of the personalized gifts market?

Leading businesses in the personalized gifts industry are channeling their efforts into the development of sophisticated personalized experience programs, such as AI-driven gift suggestion services, to elevate customer satisfaction and boost sales. Such AI-fueled gift suggestions employ data scrutiny and machine learning techniques to propose exclusive and considerate gifts that align with an individual’s tastes and hobbies. For instance, Etsy Inc., a company based in the US that offers exclusive and artistic products, unveiled Gift Mode in January 2024. This AI-fueled gift suggestion service is tailored to produce personalized gift ideas depending on the recipient’s hobbies. The service employs a mix of human compilation and machine learning to present gift alternatives suited to over 200 recipient personas. Gift Mode allows users to input details about the recipient and the event, and then it generates custom-made gift ideas. Furthermore, users can create a gift teaser comprising a note, tracking info, and a gift preview, or choose to keep the gift a mystery.

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Which regions are emerging as leaders in the personalized gifts market?

Europe was the largest region in the personalized gifts market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the personalized gifts market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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