Key Trends and Insights into the In-App Advertising Market: Growth Rate and Opportunities to 2034
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How has the in-app advertising market size evolved in recent years?
The scale of the in-app advertising market has seen an explosive growth in recent years. The market size is projected to increase from $144.55 billion in 2024 to $174.18 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 20.5%. Factors such as the surge in mobile device usage, changes in consumer behavior, lucrative opportunities for app developers, the evolution of app stores, and the expansion of the app ecosystems have contributed considerably to this growth during the historic period.
What are the predictions for the in-app advertising market size in the coming years?
The market size for in-app advertising is projected to experience a significant surge in the forthcoming years, reaching $365.42 billion by 2029 with a CAGR of 20.4%. The anticipated growth during this forecast period is due to expansion of the worldwide app market, reduction of ad fraud, improvement in user experience, the emergence of new app categories, as well as the use of data for precise targeting and analytics. Key trends expected in this forecast time frame include the dominance of mobile, strategies for app monetization, programmatic advertising, creative ad formats, and targeted data analytics.
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What key factors are fueling the growth of the in-app advertising market?
The surge in smartphone and tablet use is propelling the in-app advertising industry. Smartphones, which offer extensive features beyond calling and texting, along with tablets, boasting larger touchscreen interfaces, have seen rising usage. This surge in smartphone and tablet usage correlates with a rise in mobile application consumption, often providing a platform for in-app advertisements. Ad creators leverage in-app mobile advertising to create highly personalised and targeted ads, thus increasing the potential for user interaction and clicks. For instance, more than 8.58 billion mobile subscriptions were active around the world in 2022, as per the International Telecommunication Union (ITU), a Switzerland-based UN speciality agency for information and communication technologies. This figure rose to 8.9 billion in 2023 amid a global population of 7.95 billion mid-year. Consequently, the burgeoning prevalence of mobile devices and connectivity fuels the growth of the field service management market.
How is the global in-app advertising market divided into key segments?
The in-app advertising market covered in this report is segmented –
1) By Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, Native Ads
2) By Platform: IOS, Android
3) By Application: Online Shopping, Messaging, Entertainment, Gaming And Ticketing
Subsegments:
1) By Banner Ads: Static Banner Ads, Animated Banner Ads, Responsive Banner Ads
2) By Interstitial Ads: Full-Screen Interstitials, Video Interstitials, Image Interstitials
3) By Rich Media Ads: Expandable Ads, Interactive Ads, 3D Ads
4) By Video Ads: In-Stream Video Ads, Out-Stream Video Ads, Rewarded Video Ads
5) By Native Ads: In-Feed Ads, Sponsored Content, Recommendation Widgets
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Who are the key firms paving the way for growth in the in-app advertising market?
Major companies operating in the in-app advertising market include Amobee Inc., Apple Inc., BYYD Inc., Chartboost, Meta Platforms Inc., Flurry, Google AdMob, InMobi Pte Ltd., Tapjoy Inc., Glispa GmbH, Microsoft Corporation, Zoomd Technologies Ltd., AdColony, Amazon.com Inc., AppLovin, Appodeal, Epom Apps, Fyber, IronSource, Media.net, StartApp, Unity Technologies, Liftoff, Mintegral
Which trends are expected to transform the in-app advertising market?
Big corporations in the in-app advertising market are utilizing sophisticated data analytics and personalized marketing techniques to elevate user interaction and optimize advertisement effectiveness, changing the mobile application landscape into a profitable medium for advertisers. Adobe Express, an AI-driven mobile application by Adobe, acts as a creative utility designed to simplify the content production process by providing features for crafting social media posts, videos, flyers, and logos. The app is boosted by Adobe Firefly, Adobe’s proprietary generative AI technology. For example, in April 2024, US-based computer software firm Adobe Inc. introduced its AI-inspired mobile application, Adobe Express. Integrated with Adobe Firefly, an advanced generative artificial intelligence (GenAI) tool, this app is designed to make the creative workflow more efficient for content creators by offering features that facilitate the production of social media posts, videos, flyers, logos etc. This allows premium content to be more widely available.
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What regions are contributing significantly to the growth of the in-app advertising market?
North America was the largest region in the in-app advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the in-app advertising market share during the forecast period. The regions covered in the in-app advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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