In-Depth Insights into the Home-Use Beauty Devices Market: Growth, Trends, and Opportunities for 2025-2034
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How has the home-use beauty devices market size evolved in recent years?
The market size of beauty devices for home use has seen an incredible expansion in the past few years. Projected to rise from $20.78 billion in 2024 to a staggering $26.88 billion in 2025, this represents a compound annual growth rate (CAGR) of 29.4%. This notable growth in the past years was due to a number of key factors including an older population, the impact of marketing and media, advancements in safety and efficiency, enhanced availability and convenience, together with an emphasis on personal health and self-care.
What are the predictions for the home-use beauty devices market size in the coming years?
Anticipations are high for a substantial expansion in the home-use beauty devices market in the upcoming years. The market is projected to escalate to a value of $74.45 billion in 2029, representing a compound annual growth rate (CAGR) of 29.0%. This anticipated growth during the forecast period is credited to reasons such as a surge in disposable incomes in developing markets, the broadening of male grooming market, green consumer practices, and an uptick in e-commerce. Emerging trends expected to shape the market during this period comprise growing online sales and digital marketing, focus on personalization and customization, a push towards eco-friendly and sustainable products, market enlargement in emerging economies, and the rising adoption rate of smart devices.
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What key factors are fueling the growth of the home-use beauty devices market?
The escalating occurrence of skin issues is anticipated to spur the advancement of the market for beauty devices designed for home use. Skin complications denote a range of conditions that disrupt the skin’s appearance, texture, or function, frequently resulting in discomfort or health complications. The increase in environmental pollution, shifts in lifestyle, genetic inclinations, food habits, and heightened stress levels are contributing to a rising occurrence of skin issues. Beauty devices intended for home use could be effective in handling specific skin problems when incorporated into a thorough skincare regimen. For instance, in February 2024, Skin Cancer Foundation, a US-based organization, reported that the total melanoma cases in 2023, which stood at 186710, saw an increase of 7.3%, reaching 200340 in 2024. Consequently, the escalating prevalence of skin issues is fuelling the growth of the market for beauty devices designed for home use.
How is the global home-use beauty devices market divided into key segments?
The home-use beauty devices market covered in this report is segmented –
1) By Type: Hair Removal, Cleansing, Acne Treatment, Light-Emitting Diode (LED) Therapy And Photo Rejuvenation, Oxygen Or Facial Steaming, Hair Growth, Other Types
2) By Technology: Laser Or Light, Vibration, Radio Frequency (RF) Energy, Nano-Iconic, Microneedling, Electroporation
3) By Application: Beauty Salons, Specialty Stores, Online Channels, Other Applications
Subsegments:
1) By Hair Removal: Laser Hair Removal Devices, Intense Pulsed Light (IPL) Hair Removal, Electric Epilators, Epilating Razors, IPL-Based Shavers
2) By Cleansing: Facial Brushes, Sonic Cleansing Devices, Spinning Facial Brushes, Ultrasonic Facial Cleaners, Microdermabrasion Devices
3) By Acne Treatment: Light Therapy Devices (Blue Light, Red Light), Sonic Acne Brushes, Acne Spot Treatment Devices, Microdermabrasion Acne Treatment Tools, Electromagnetic Acne Treatment Devices
4) By Light-Emitting Diode (LED) Therapy And Photo Rejuvenation: Red LED Light Therapy Devices, Blue LED Light Therapy Devices, Multi-Color LED Therapy Devices, LED Facial Masks, Handheld LED Devices For Anti-Aging And Skin Rejuvenation
5) By Oxygen Or Facial Steaming: Facial Steamers, Oxygen Infusion Devices, Nano-Atomization Facial Steamers, Steam Masks For Facial Care
6) By Hair Growth: Laser Hair Growth Combs Or Brushes, Low-Level Laser Therapy (LLLT) Devices, LED Hair Growth Devices, Scalp Massagers For Hair Growth
7) By Other Types: Anti-Aging Devices, Microcurrent Facial Toning Devices, Micro-Needling Derma Rollers, Facial Massage Tools, At-Home Radiofrequency Devices
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Who are the key firms paving the way for growth in the home-use beauty devices market?
Major companies operating in the home-use beauty devices market are The Procter & Gamble Company, Panasonic Corporation, Xiaomi Corporation, L’Oréal S.A., YA-MAN Co LTD., Koninklijke Philips N.V., Spectrum Brands Holdings Inc., Amorepacific Corporation, Conair Corporation, MTG Co. Ltd., Dr. Dennis Gross Skincare LLC, Cyden Limited, NuFACE LLC, FOREO AB, Photomedex Inc., Silkn beauty Ltd., TRIA Beauty Inc., Lifetrons Switzerland AG, Beauty Bioscience Inc., Project E Beauty, Luke Lady, Shenzhen Mismon Technology Co. Ltd., LightStim, Shenzhen Rhafine Technology Co. Ltd., Pollogen Ltd.
How are evolving market trends shaping home-use beauty devices Strategies?
Top players in the home-use beauty device sector are innovating and producing devices applying emerging technologies like intense pulsed light (IPL) for a comfortable, effective, and silky hair removal experience to outperform their competition. IPL technology uses wide-spectrum light to address multiple skin issues such as hair removal and skin revitalization. In a notable development in November 2023, Foreo AB, a company based in Sweden known for its cosmetic and beauty products, introduced the Peach 2. This device incorporates sophisticated intense pulsed light (IPL) technology in a user-friendly design for accurate and efficient hair removal, resulting in smooth and glowing skin. Moreover, it’s SmartSensor technology promotes secure and customized treatments adapted to individual skin tones.
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What regions are contributing significantly to the growth of the home-use beauty devices market?
North America was the largest region in the home-use beauty devices market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the home-use beauty devices market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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