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How has the virtual try-on technology market size evolved in recent years?

The virtual try-on technology market has surged in recent years and is anticipated to rise from $9.59 billion in 2024 to $12.17 billion in 2025, registering a CAGR of 26.9%. This growth is driven by the expansion of fashion and retail technology firms, increased presence on social media platforms, advancements in R&D, higher investment in VTO startups, and the rise of virtual influencers.

What are the predictions for the virtual try-on technology market size in the coming years?

The virtual try-on technology market is set to experience exponential growth, reaching $31.27 billion by 2029 at a CAGR of 26.6%. Market expansion is driven by evolving hardware, greater consumer acceptance, increased tablet usage for online shopping, global retail expansion, and shifting consumer behavior. Notable trends include enhancements in graphics technology, machine learning-powered improvements, advanced body scanning, cross-platform compatibility, and integration with voice assistants.

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What key factors are fueling the growth of the virtual try-on technology market?

The growing adoption of online shopping is expected to drive the growth of the virtual try-on technology market. Online shopping, which offers convenience, a broader selection of products, competitive pricing, and 24/7 access, is further fueled by technological advancements and secure payment options. Virtual try-on technology enhances online shopping by allowing consumers to visualize how products like clothing or accessories will look before purchasing, improving decision-making and reducing return rates. For instance, in August 2024, the United States Census Bureau reported that total e-commerce sales in 2023 reached about $1,118.7 billion, marking a 7.6% increase from 2022, which represents 15.4% of total sales, up from 14.7% in the previous year. Hence, the growth in online shopping is accelerating the virtual try-on technology market.

How is the global virtual try-on technology market divided into key segments?

The virtual try-on technologymarket covered in this report is segmented –

1) By Type: Apparel, Footwear, Accessories, Makeup, Jewelry

2) By Technology: Augmented Reality (AR), Virtual Reality (VR), Holographic Projection, 3D Scanning, Machine Learning

3) By Device: Smartphones, Tablets, Laptops, Head-Mounted Displays (HMDs), Holographic Projectors

4) By Application: E-Commerce, Retail Stores, Social Media, Personal Use, Healthcare

Subsegments:

1) By Apparel: Tops, Bottoms, Dresses, Outerwear, Swimwear

2) By Footwear: Sneakers, Boots, Sandals, Formal Shoes, Slippers

3) By Accessories: Hats, Bags, Scarves, Belts, Sunglasses

4) By Makeup: Lip Products, Eye Makeup, Face Makeup, Nail Products, Makeup Tools

5) By Jewelry: Necklaces, Earrings, Bracelets, Rings, Watches

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Who are the key firms paving the way for growth in the virtual try-on technology market?

Major companies operating in the virtual try-on technology market are Walmart Inc., L’Oreal S.A., Shiseido Company Limited, Coty Inc., Snap Inc., Warby Parker Inc., Grid Dynamics Holdings Inc., Netguru S.A., Perfect Corp Ltd., ModiFace Inc., Bambuser AB, Stylitics Inc., Shopexp Inc., Vue.ai Inc., Banuba Ltd., FittingBox SAS, Queppelin Technologies Pvt. Ltd., Blippar Ltd., Holition Ltd., 3DLook Inc., Webelight Inc., Centaur Media plc, Modern Mirror Inc., Zakeke S.r.l., mirrAR Technologies Inc.

Which trends are expected to transform the virtual try-on technology market?

Leading entities in the virtual try-on technology market are concentrating on introducing advanced solutions, including virtual fitting tools, to elevate the experience of online shopping. Virtual fitting tools are digital instruments that enable consumers to see how products such as clothes, accessories, or cosmetics would appear on them without physically trying them on. For example, in November 2022, US retail giant Walmart Inc. rolled out Be Your Own Model, a feature that allows internet shoppers to visualize apparel on themselves using their own photos. This service provides distinctive elements such as customized visualization with customers’ photos to observe how clothes fit them, authentic simulations of fabric drapes and shadows via cutting-edge algorithms and machine learning, a broad assortment of over 270,000 products featuring both private and national brands, along with a user-friendly interface comprising a ‘try it on’ button enabling users to inspect items on themselves or on models who have a similar physique.

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What regions are contributing significantly to the growth of the virtual try-on technology market?

North America was the largest region in the virtual try-on technology market in 2024. The regions covered in the virtual try-on technology market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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