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What key factors are powering the surge in the exhibition organizing market right now?

The exhibition organizing market has shown strong growth in recent years. It will increase from $32.14 billion in 2024 to $33.88 billion in 2025, with a CAGR of 5.4%. This growth is attributed to economic growth, globalization, sector-specific growth, government policies, and urbanization.

How fast Is the exhibition organizing market expected to grow, and what’s its future value?

The exhibition organizing market is projected to grow to $41.23 billion by 2029 with a CAGR of 5.0%. Growth is attributed to digital transformation, economic growth, industry-specific trends, globalization, and government initiatives. Trends include hybrid events, technological integration, sustainability practices, health and safety measures, data-driven insights, and personalization.

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What are the leading drivers of growth in the exhibition organizing market?

The rise in business travelers is anticipated to drive the growth of the exhibition organizing market. Business travelers, who travel for work-related purposes, are increasing in number due to the globalization of business operations and the growing need for in-person meetings and networking. Exhibition organizing plays an important role in facilitating networking, presenting innovations, and building partnerships. For instance, in May 2023, the Office for National Statistics reported 5,149 thousand business visits to and from the UK in 2022, a sharp rise from 1,222 thousand in 2021, highlighting the demand for business-related exhibitions.

What are the key segments defining the exhibition organizing market?

The exhibition organizing market covered in this report is segmented –

1) By Type: 5,000-20,000 Square Meter (Sqm), 20,000-100,000 Square Meter (Sqm), More Than 100,000 Square Meter (Sqm)

2) By Application: Commercial Exhibitions, Art Exhibitions, Academic Exhibitions, Other Applications

3) By End-use Industry: Education And Career Fairs, Art And Culture, Health And Wellness, Entertainment And Media, Other End-use Industries

Subsegments

1) By 5,000-20,000 Square Meter (Sqm): Regional Exhibitions, Small Trade Shows, Local Exhibitions

2) By 20,000-100,000 Square Meter (Sqm): National Exhibitions, Large Trade Fairs, Conferences And Conventions

3) By More Than 100,000 Square Meter (Sqm): International Exhibitions, Mega Trade Fairs, Industry-Specific Expos

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Who are the key players steering the development of the exhibition organizing market?

Major companies operating in the exhibition organizing market are Reed Exhibitions, Informa Markets, GL Events, Ascential plc, MCH Group, Emerald Expositions, Messe München, Clarion Events, Fiera Milano SpA, NürnbergMesse, Artexis Easyfairs, Comexposium, dmg events, Hyve Group, Tüyap Fairs and Exhibitions Organization Inc., Koelnmesse, RAI Amsterdam, Fira Barcelona, Pico Global, Tarsus Group, Messe Düsseldorf, Messe Frankfurt, ITE Group, and Korea Trade-Investment Promotion Agency (KOTRA)

What emerging trends are influencing the growth of the exhibition organizing market?

Leading companies in the exhibition organizing market are focusing on unique initiatives like art exhibitions to gain a competitive edge. Art exhibitions are curated showcases of artwork, typically displayed in cultural venues. In November 2023, the Terra Foundation for American Art, a US-based nonprofit, launched Art Design Chicago, a citywide initiative aimed at celebrating Chicago’s artistic heritage from 2023 to 2025. It will feature events and exhibitions in collaboration with over 50 art organizations across 30 neighborhoods.

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Which regions are most influential in expanding the exhibition organizing market?

North America was the largest region in the exhibition organizing market in 2023. The regions covered in the exhibition organizing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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