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How has the events industry market grown in recent years?

The events industry market has shown strong growth and is projected to increase from $1,227.3 billion in 2024 to $1,346.92 billion in 2025, at a CAGR of 9.7%. The expansion is attributed to the growing number of religious and cultural festivals, the rise of public fairs, shifting consumer preferences, sustainability initiatives, and government support and regulations.

How is the events industry market size expected to evolve during the forecast period?

The events industry market is set for strong growth, reaching $1930.26 billion by 2029 at a CAGR of 9.4%. This growth will be supported by a rising interest in eco-friendly events, an increase in tourism and destination events, fluctuations in corporate investments, a surge in business conferences, and the growing number of sports leagues. Key trends include technological innovations, the adoption of 3D virtual venues, advancements in event technology, data-driven event planning, and the integration of AI to enhance event experiences.

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Which key drivers are propelling the events industry market’s growth?

The increasing popularity of sports leagues is fueling the growth of the events industry market. Sports leagues are structured competitions among teams or athletes, gaining traction due to increased audience interest, expanded broadcasting, and available resources for organizing events. The events industry supports these leagues through venue management, ticketing, and promotions, attracting large audiences and fostering community engagement. Deloitte reported in January 2024 that the top 20 football money league clubs generated $11.6 billion (€10.5 billion) in revenue in 2022-2023, a 14% increase from the previous season. Therefore, the rising appeal of sports leagues is boosting the events industry market.

What are the market segments in the events industry industry?

The events industrymarket covered in this report is segmented –

1) By Type: Music Concerts, Festivals, Sports, Exhibitions And Conferences, Corporate Events And Seminar, Other Types

2) By Age Group: Below 20 Years, 21–40 Years, Above 40 Years

3) By Revenue Source: Ticket Sale, Sponsorship, Food And Beverage, Other Revenue Sources

4) By Organizer: Corporate, Sports, Education, Entertainment, Other Organizers

Subsegments:

1) By Music Concerts: Live Music Performances, Virtual Concerts, Music Festivals, Album Launch Events, Tour Concerts

2) By Festivals: Cultural Festivals, Religious Festivals, Food And Wine Festivals, Film Festivals, Arts And Craft Festivals

3) By Sports: Professional Sports Leagues, International Sporting Events, Esports Tournaments, Marathons and Races, Local and Community Sports Events

4) By Exhibitions And Conferences: Trade Shows, Product Launches, Industry-Specific Conferences, Networking Events, Virtual Exhibitions And Conferences

5) By Corporate Events and Seminars: Business Meetings, Team-Building Events, Corporate Training Seminars, Product Presentations, Shareholder Meetings

6) By Other Types: Weddings, Charity And Fundraising Events, Social And Private Parties, Award Ceremonies, Fashion Shows

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Which leading companies are shaping the growth of the events industry market?

Major companies operating in the events industry market are Live Nation Entertainment Inc., RELX Group PLC, Anschutz Entertainment Group Inc., BCD Group Inc., Freeman Company, Informa PLC, ATPI Ltd., GL Events SA, Reed Exhibitions Limited, Messe Frankfurt GmbH, Cvent Inc., MCH Group AG, Clarion Events Ltd., Emerald Holding, Hyve Group plc, Questex LLC, Access Destination Services LLC, Bizzabo Inc., Social Tables Inc., Outback Concerts LLC, Riviera Events LLC, IMEX Group Ltd., Eventful Inc., CL Events Limited, Entertaining Asia Ltd.

What key trends are currently impacting the events industry market’s development?

Leading corporations within the events industry market are concentrating on the advancement of novel solutions like event management software for enhancing various event management facets, including the procedures of registration and billing. Event management software in this industry is a digital platform built to assist event planners in flawless planning, implementation, and management of events. The software assists in simplifying diverse aspects of event arranging, ranging from logistics, registration, event marketing to post-event analysis. For example, Evexus, a software development firm based in Australia, unveiled a comprehensive event management software solution in June 2024. This solution was crafted to simplify and augment global event planning procedures. With the integration of ground-breaking technologies such as artificial intelligence (AI), sequential registration, and pay-first billing, it significantly resolves shortcomings in the existing event management market. The advanced features of this software aim to revamp industry benchmarks, simplifying the organizing process and augmenting the event’s experience. It facilitates event managers in marketing their sponsors, delivering on-demand content, accruing vital data insights, and live-streaming events.

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Which geographic areas are influencing the growth of the events industry market?

Europe was the largest region in the events industry market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the events industry market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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