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How has the exhibition market grown over the years?

The exhibition market has grown strongly in recent years. It will rise from $67.1 billion in 2024 to $71.12 billion in 2025, at a CAGR of 6.0%. The growth is due to rising disposable incomes, urban development, cultural investments, government support, and the growth of cultural tourism.

What Is the forecasted market size and growth rate for the exhibition market?

The exhibition market is expected to grow to $88.76 billion by 2029 with a CAGR of 5.7%. Growth factors include urban revitalization, digital technology advancements, global cultural exchange programs, a focus on arts education, and public engagement. Key trends include virtual and hybrid exhibitions, interactive tech use, niche exhibition growth, sustainability practices, and data-driven personalized experiences.

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What are the major factors driving growth in the exhibition market?

The expansion of arts and cultural industries is expected to boost the growth of the exhibition market. This industry includes activities and organizations that produce, distribute, and promote cultural and artistic works. Growth is driven by increased disposable income and changing spending habits, enabling greater investment in cultural and artistic experiences. Exhibitions are crucial in promoting artistic work and fostering community engagement. In March 2024, the National Endowment for the Arts (NEA) reported a 4.8% growth in the arts and cultural economy from 2021 to 2022, indicating a positive trend for the exhibition market.

What key areas define the segmentation of the global exhibition Market?

The exhibition market covered in this report is segmented –

1) By Exhibition: Traditional Exhibitions, Virtual Exhibitions, Hybrid Exhibitions

2) By Revenue Stream: Exhibitor Fee, Sponsorship Fee, Entrance Fee, Services

3) By Enterprise Size: Large Enterprise, Small And Midsize Enterprise (SME)

4) By Industry: Consumer Goods And Retail Sector, Hospitality Sector, ART Fuel Forum (AFF) And Energy Sector, Automotive And Transportation Sector, Industrial Sector, Entertainment Sector, Other Industries

Subsegments:

1) By Traditional Exhibitions: In-Person Trade Shows, Industry-Specific Expos and Conferences, Product and Service Showcases, Cultural and Art Exhibitions, Local and Regional Exhibitions, International Exhibitions and Fairs

2) By Virtual Exhibitions: Online Trade Shows, Virtual Product Launch Events, Web-Based Industry Conferences, Virtual Art and Cultural Exhibitions, Digital Networking Events, Virtual Job Fairs and Career Expos

3) By Hybrid Exhibitions: Hybrid Trade Shows (In-Person And Online), Hybrid Conferences with Virtual and Physical Components, Hybrid Product Demos and Showcases, Hybrid Networking and B2B Meetings, Hybrid Art and Cultural Events, Hybrid Education and Training Exhibitions

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What are the top market players propelling the growth of the exhibition industry?

Major companies operating in the exhibition market are Reed Exhibitions, Informa Markets, GL Events, Ascential plc, MCH Group, Emerald Expositions, Messe München, Clarion Events, Fiera Milano SpA, NürnbergMesse, Artexis Easyfairs, Comexposium, dmg events, Hyve Group, Tüyap Fairs and Exhibitions Organization Inc., Koelnmesse, RAI Amsterdam, Fira Barcelona, Pico Global, Tarsus Group, Messe Düsseldorf, Messe Frankfurt, ITE Group

What are the key trends shaping the future of the exhibition market?

Key players in the exhibition market are focusing on developing advanced digital tools like mobile apps to improve attendee engagement and streamline event planning. These apps help with event schedules, exhibitor logistics, registration, and offer interactive features to enhance the event experience. For example, in November 2023, Simpleview, a US-based marketing software company, introduced the Eventsforce app. It integrates with major management systems and includes features like QR code scanning and gamification to boost engagement, offering a cost-effective solution for tourism event organizations.

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What regions are dominating the exhibition market growth?

North America was the largest region in the exhibition market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the exhibition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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