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How has the event and exhibition market size evolved in recent years?

The event and exhibition market has seen strong growth in recent years. It is expected to grow from $47.66 billion in 2024 to $50.66 billion in 2025, with a CAGR of 6.3%. The growth is driven by increased business networking opportunities, rising consumer demand for experiences, economic growth, infrastructure development, and greater corporate spending on marketing.

What are the predictions for the event and exhibition market size in the coming years?

The event and exhibition market is projected to grow to $63.75 billion by 2029 with a CAGR of 5.9%. Growth is driven by the rise of hybrid and virtual events, expansion in emerging markets, experiential marketing demand, investment in event technology, and increasing corporate and consumer events. Trends include VR and AR integration, eco-friendly practices, AI and automation adoption, data-driven strategies, and personalized experiences.

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What key factors are fueling the growth of the event and exhibition market?

The rising investments in corporate conferences and events are expected to foster growth in the event and exhibition market. Corporations are investing in conferences and events for networking, brand visibility, and business development. In July 2024, Northstar Travel Media Ltd. reported that 85% of organizations now invest in event development, with average investments reaching £348,035 in the past year, driving the demand for venues and event-related services.

How is the global event and exhibition market divided into key segments?

The event and exhibition market covered in this report is segmented –

1) By Type: Business-To-Business (B2B), Business-To-Consumer (B2C), Mixed Or Hybrid, Other Types

2) By Event Types: Corporate Events, Trade Shows And Exhibitions, Social Events, Sports Events, Other Event Types

3) By Revenue Streams: Exhibitor Fee, Sponsorship Fee, Entrance Fee, Services, Other Revenue Streams

4) By End User: Consumer Goods And Retail Sector, Automotive And Transportation Sector, Industrial, Entertainment, Real Estate And Property, Hospitality Sector, Other End Users

Subsegments:

1) By Business-To-Business (B2B): Trade Shows And Conferences, Corporate Networking Events, Industry-Specific Exhibitions, B2B Product Launch Events, Professional Development And Training Events

2) By Business-To-Consumer (B2C): Consumer Expos And Fairs, Retail And Product Demonstration Events, Public Trade Shows, Consumer Technology And Innovation Events, Festivals And Cultural Exhibitions

3) By Mixed Or Hybrid: Hybrid Conferences (Online And In-Person), Virtual And Physical Expos, Hybrid Product Launches And Showcases, Webinars With Live Exhibitions, Hybrid Networking And Career Fairs

4) By Other Types: Virtual Events And Online Exhibitions, Community Events And Public Gatherings, Niche Or Specialized Events (E.G., Charity Galas, Local Festivals), Educational And Training Events, Nonprofit And Government Expos

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Who are the key firms paving the way for growth in the event and exhibition market?

Major companies operating in the event and exhibition market are RELX Group, The Freeman Company LLC, Informa Markets, GL Events, Reed Exhibitions, Cvent Inc., Messe Frankfurt GmbH, MCH Group AG, Artexis Easyfairs, Clarion Events Ltd, Fiera Milano SpA, NürnbergMesse GmbH, Koelnmesse GmbH, Emerald Expositions Events Inc., Easyfairs, COMEXPOSIUM Group, Hyve Group plc, dmg events, ITE Group Plc, Viparis, Tarsus Group, Messe Düsseldorf Gmbh, Deutsche Messe AG

Which trends are expected to transform the event and exhibition market?

Companies in the events and exhibitions market are advancing ticketing technologies to improve attendee experiences and operational efficiency. Transaction infrastructure enables secure payment processing, ticket distribution, and real-time validation. For example, in August 2023, Leap Event Technology launched an integrated merchant services solution for event organizers. Powered by Stripe, this system improves operational efficiency and simplifies ticket and merchandise transactions, also offering fraud protection tools at no extra cost.

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What regions are contributing significantly to the growth of the event and exhibition market?

Europe was the largest region in the event and exhibition market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the event and exhibition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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