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What key factors are powering the surge in the enterprise video market right now?

The enterprise video market has seen rapid growth in recent years. It will grow from $22.02 billion in 2024 to $24.64 billion in 2025, at a CAGR of 11.9%. The growth is attributed to increased internet access, the shift toward remote work, the rise of video streaming services, higher demand for on-demand content, better user experiences, and the expansion of e-learning platforms.

How fast Is the enterprise video market expected to grow, and what’s its future value?

The enterprise video market is projected to experience rapid growth, reaching $38.31 billion by 2029 at a CAGR of 11.7%. The growth is driven by 5G network expansion, increased hybrid work adoption, demand for high-quality video content, the rise of virtual and augmented reality, enhanced video security, and the growth of cloud-based video solutions. Key trends include AI and machine learning integration, demand for ultra-high-definition video, virtual and augmented reality integration, enhanced video security, and personalized content.

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What are the leading drivers of growth in the enterprise video market?

The growing demand for remote work and collaboration is expected to drive the growth of the enterprise video market. Remote work and collaboration technologies allow teams to work together from different locations using digital tools. This trend is rising due to technological advancements, changing work preferences, and the need for flexibility. Enterprise video is key to enabling virtual meetings and communication for remote teams. According to AT&T, in February 2022, the hybrid model of work (combining remote and office work) is expected to grow significantly. As a result, the rising demand for remote work and collaboration is expected to support the enterprise video market.

What are the key segments defining the enterprise video market?

The enterprise video market covered in this report is segmented –

1) By Solution: Video Conferencing, Video Content Management, Webcasting

2) By Services: Integration And Deployment, Managed Service, Professional Service

3) By Deployment: Cloud, On-premises

4) By Application: Corporate Communications, Training And Development, Marketing And Client Engagement

5) By End-User: Information And Technology (IT) And Telecom, Banking, Financial Services And Insurance (BFSI), Healthcare And Life Sciences, Media And Entertainment, Education, Retail And Consumer Goods, Other End-Users

Subsegments:

1) By Video Conferencing: On-Premise Video Conferencing, Cloud-Based Video Conferencing, Video Conferencing Hardware, Video Conferencing Software

2) By Video Content Management: Video Storage Solutions, Video Cataloging And Indexing, Video Distribution Platforms, Video Analytics Solutions

3) By Webcasting: Live Webcasting Solutions, On-Demand Webcasting, Webcasting Platforms For Events, Corporate Webcasting Solutions

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Who are the key players steering the development of the enterprise video market?

Major companies operating in the enterprise video market are Google LLC, Microsoft Corporation, Verizon Communications Inc., Huawei Technologies Co. Ltd., Amazon Web Services (AWS), Hewlett-Packard (HP), International Business Machines Corporation (IBM), Cisco Systems Inc., Adobe Systems Incorporated, Computer Sciences Corporation (CSC), Zoom Video Communications Inc., Citrix Systems Inc., Avaya Inc., Polycom Inc., Alcatel-Lucent SA, GoTo Technologies USA Inc., Brightcove Inc., Kaltura Inc., Lifesize Inc., BlueJeans Network Inc., JW Player, Vidyo Inc., Vbrick Systems Inc., Kollective Technology Inc., Panopto Inc., Qumu Corporation, Wistia Inc., BigMarker, Mediasite by Sonic Foundry

What emerging trends are influencing the growth of the enterprise video market?

The enterprise video market is seeing advancements in AI video analytics to improve security, operations, and marketing insights. Claro Enterprises Solutions, a US-based telecommunications firm, introduced AI video analytics in May 2023. This technology enhances security and operational efficiency by using machine learning algorithms to analyze video data in real-time, detecting threats and optimizing customer experiences.

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Which regions are most influential in expanding the enterprise video market?

North America was the largest region in the enterprise video market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the enterprise video market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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