Corporate Gifting Market Analysis: Key Insights on Growth Rates, Trends, and Major Opportunities
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How has the corporate gifting market grown in recent years?
The size of the corporate gifting market has seen a robust growth in past years. The estimated rise is from $839.57 billion in 2024, eventually reaching $919.94 billion in 2025 with a compound annual growth rate (CAGR) of 9.6%. Reasons for this historic growth include corporate relationship cultivation, acknowledgment and appreciation, corporate branding and marketing strategies, special occasion gifting, and maintaining a competitive advantage.
How is the corporate gifting market size expected to evolve during the forecast period?
The market size of corporate gifting is predicted to witness robust expansion in the upcoming years. The market is projected to develop to a size of $1245.8 billion by 2029, with a Compound Annual Growth Rate (CAGR) of 7.9%. The rise over the forecast period is due to factors such as sustainable and ethical gifting, the trend of virtual and remote work, the influence of globalization, focus on health and wellness, and the application of data analytics in devising gift strategies. The key trends expected during the forecast period comprise packaging innovations, customization and personalization, the advent of technology-driven gifts, emphasis on environment-friendly and sustainable presents, products sourced locally and crafted by artisans, and a diverse and inclusive range of gift items.
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Which key drivers are propelling the corporate gifting market’s growth?
The expansion of the corporate gifting market is being driven by the rising popularity of gift cards. These prepaid cards or vouchers, which have a predetermined monetary value, enable the bearer to buy items or services from the issuing store or corporation up to the value loaded on the card. Gift cards are a favoured choice in corporate gifting schemes due to the flexibility they provide recipients in selecting their preferred items or experiences. Take for example a May 2024 survey by Netherlands-based online prepaid payments firm Recharge, which polled 2,000 UK adults aged 18 and older. The results showed that one in five British people (roughly 11.4 million) use prepaid cards, symbolising a 118% increase since the start of the cost of living crisis. From this group of users, 34% (approximately 3.9 million) said they use prepaid cards to better manage their financial situation, while 26% (around 3 million) use them as a strategy to avoid slipping into debt. Thus, the increasing adoption of gift cards is propelling the corporate gifting market’s growth. Increased corporate conferences and events are likewise helping the corporate gifting market grow. These corporate conferences and events, which are organized meetups, meetings or activities arranged by businesses or corporations for diverse reasons, often involve corporate gifting as a key strategy to boost participant engagement, develop positive relationships and bolster brand recognition. This is achieved by giving out thoughtfully curated and branded gifts, resulting in a lasting impression and fostering goodwill among attendees. In fact, by October 2022, the UK-based In-House Corporate Event (ICE) community predicted an 83% rise in corporate sector event spending for 2023. Similarly, the Oakridge Golf Club, a UK-based golf course and hospitality venue, revealed in January 2023 that about 88% of companies aim to resume in-person and team socializations for 2022 and 2023. All these point to how rising corporate conferences and events are driving the growth of the corporate gifting industry.
What are the market segments in the corporate gifting industry?
The corporate gifting market covered in this report is segmented –
1) By Type: Practical Swag Gifts, Food, Personalized Clothing Item, eGift Card, Experience (Airfare or Concert Tickets), Other Types
2) By Sales Channel: Direct Channel, Distribution Channel
3) By Application: Small And Medium-Sized Enterprises (SMEs), Large Enterprises
Subsegments:
1) By Tech Gadgets: Office Supplies, Drinkware, Stationery
2) By Food: Snack Packs, Gourmet Hampers, Gift Baskets
3) By Personalized Clothing Item: T-shirts, Jackets, Caps, Hoodies
4) By eGift Card: Retail eGift Cards, Dining eGift Cards, Online Store eGift Cards
5) By Experience (Airfare or Concert Tickets): Travel Vouchers, Concert Tickets, Event Passes
6) By Other Types: Subscription Boxes, Custom Awards, Event Invitations
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Which leading companies are shaping the growth of the corporate gifting market?
Major companies operating in the corporate gifting market report are Walmart Inc., Zara, Proforma Company, 4imprint Group PLC, BIC Graphic SA, CustomInk LLC, Tervis Tumbler Company, Staples Promotional Products, ePromos Promotional Products Inc., The Gem Group Inc., Quality Logo Products Inc., Crown Trophy Inc., R.S. Owens And Company, Sweda Company LLC, Swag.com Inc., Shenzhen Osea Technology Co. Ltd., The Magnet Group, Ever Rich Gift Limited, Logo Emblem Industries Co. Ltd., NINGBO WILSHINE STATIONERY CO. LTD., Pujiang AF Crystal Craft Co. Ltd., Crest Craft Company, Farfromboring Promotions LLC, LION PROMOTIONAL GIFT CO. LIMITED, Quanzhou Changyi Crafts Gifts Limited
What key trends are currently impacting the corporate gifting market’s development?
In the corporate gifting market, leading firms are directing their efforts towards crafting innovative digital solutions such as collaborating with small businesses to personalize and design gift boxes filled with handcrafted items, aiming for improved customer engagement and personalized experiences. This approach allows small businesses to deliver unique and lasting gifting experiences that echo their brand identity. A case in point is Mona, a health and wellness oriented startup based in the US that focuses on the betterment of women’s health. In August 2023, they introduced corporate gifting options inspired by women, refugees, and underrepresented creators. The initiative, aimed at endorsing underrepresented entrepreneurs especially women and immigrants, was financially backed by Alpine Social Ventures and Stanford. This social enterprise sets its sight on supporting these entrepreneurs by making strategic investments and collaborating with small businesses to curate gift boxes of handcrafted items, thus enriching the overall gifting experience and promoting investment into the associated businesses.
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Which geographic areas are influencing the growth of the corporate gifting market?
North America was the largest region in the corporate gifting market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the corporate gifting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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