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How has the beauty tech market grown in recent years?

The scope of the beauty tech market has escalated remarkably over the past few years. The market is projected to expand from $68.87 billion in 2024 to a robust $79.87 billion in 2025, marking a compound annual growth rate (CAGR) of 16.0%. This historical growth can be traced back to the growing acceptance of IoT devices, escalated funding into beauty tech startups and research initiatives, surging demand for sustainable and natural beauty alternatives, customized beauty solutions, and a digital overhaul in retail operations.

How is the beauty tech market size expected to evolve during the forecast period?

The beauty tech industry is projected to experience a substantial expansion in the ensuing years, escalating to a value of $130.93 billion by 2029, with a compound annual growth rate (CAGR) of 13.2%. The projected growth during this period is largely due to an enhanced consumer awareness about the benefits of natural beauty products, the dominant role of social media and influencers, the growing popularity of subscription-based beauty boxes, the expansion of e-commerce, globalization and market proliferation. Key trends predicted for the period under forecast include the use of artificial intelligence for identifying ingredients, advancements in beauty tech, AI-backed skin diagnosis and lip care, wearable beauty gadgets, and the integration of 3D virtual makeup.

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Which key drivers are propelling the beauty tech market’s growth?

Rising instances of skin disorders are anticipated to stimulate the expansion of the beauty tech market. Skin disorders encompass medical issues impacting the skin, such as infections, inflammations, allergies, autoimmune conditions, skin cancers, and genetically influenced ailments. A surge in skin disorders can be attributed to environmental pollution, lifestyle changes, heightened exposure to UV rays, and genetic predispositions. Beauty tech comes in handy in managing these conditions via AI-powered applications for early detection, telemedicine for remote consultations, and individualized skincare remedies, enhancing the reach and effectiveness of treatments. For example, data from the American Academy of Dermatology Association, a U.S. governmental agency, revealed that melanoma affected over one million people in the U.S. in April 2022. Furthermore, it’s projected that 197,700 fresh melanoma cases will be recorded in the country in 2022. Of these, 97,920 are predicted to be noninvasive (in situ), while approximately 99,780 cases are estimated to be invasive. Hence, the escalating prevalence of skin-related disorders will catalyze the growth of the beauty technology market.

What are the market segments in the beauty tech industry?

The beauty tech market covered in this report is segmented –

1) By Type: Acne Devices, Hair Removal Devices, Hair Growth Devices, Cleansing Devices, Oxygen Steamer Devices, Rejuvenation Devices, Other Types

2) By Portability: Handheld Device, Fixed

3) By Mode Of Operation: Electric, Battery Operated, Manual

4) Distribution Channel: Direct Sales, Retail, Online

5) By Application: Salon, Spa, Home, Other Applications

Subsegments:

1) By Acne Devices: Blue Light Therapy Devices, Microdermabrasion Devices, LED Acne Masks, Pore Cleansing Tools

2) By Hair Removal Devices: Laser Hair Removal Devices, IPL (Intense Pulsed Light) Devices, Electric Shavers, Waxing Devices

3) By Hair Growth Devices: Laser Caps And Helmets, Hair Growth Serums, Microneedling Devices, Scalp Massagers

4) By Cleansing Devices: Facial Cleansing Brushes, Sonic Cleansing Devices, Portable Facial Steamer, Exfoliating Tools

5) By Oxygen Steamer Devices: Facial Oxygen Steamer, Aromatherapy Steamers, Portable Oxygen Steamers, Home Spa Steamers

6) By Rejuvenation Devices: Radiofrequency Devices, Ultrasound Therapy Devices, LED Light Therapy Devices, Microneedling Devices

7) By Other Types: Anti-Aging Devices, Skin Tightening Devices, Hair Styling Tools, Makeup Tools And Gadgets

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Which leading companies are shaping the growth of the beauty tech market?

Major companies operating in the beauty tech market are Johnson & Johnson, The Procter & Gamble Company, Unilever PLC, Panasonic Corporation, L’Oréal S.A., Henkel AG & Co., The Estée Lauder Companies Inc., Kao Corporation, Ulta Beauty Inc., Sephora USA Inc., Shiseido Co. Ltd., Dyson Limited, Coty Inc., Amorepacific Corporation, Mary Kay Inc., Avon Products Inc., Nu Skin Enterprises Inc., Revlon Inc., Beiersdorf AG, Foreo AB, Clarins, Tatcha LLC, Quasar Bio-Tech Inc., Glossier Inc., Tria Beauty Inc., Skin Inc. Pte. Ltd., Murad, NuFACE, Dennis Gross Skincare LLC, NuFACE

What key trends are currently impacting the beauty tech market’s development?

Prominent companies in the beauty tech market are prioritizing the creation of high-tech solutions, such as big bang beauty tech innovation programs, to meet various industry requirements. The big bang beauty tech innovation program incorporates AI for customized recommendations, data analysis for important insights, augmented reality for digital try-ons, and sustainable methods for environment-friendly products. For instance, L’Oréal, a company based in France, launched the Big Bang Beauty Tech Innovation Program in the SAPMENA region in June 2024, establishing it as the largest open contest for innovation within the beauty industry. The objective of this initiative is to join forces with startups and L’Oréal’s commercial and digital leaders to mutually develop advanced beauty technology and marketing strategies. Startups will tackle five main challenge themes: consumer experience, content, media, new commerce, and tech for good. The top three victors will be awarded funding for a commercial pilot project and guidance from executives at L’Oréal and partners such as Accenture and Google. With the SAPMENA region housing 40% of the global population and a thriving startup ecosystem, this program underscores L’Oréal’s dedication to propelling innovation in beauty tech and upgrading consumer experiences in rapidly advancing markets.

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Which geographic areas are influencing the growth of the beauty tech market?

North America was the largest region in the beauty tech market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the beauty tech market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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