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How has the air fresheners market grown in recent years?

The market size for air fresheners has experienced considerable growth in the past few years, expected to rise from $13.47 billion in 2024 to $14.55 billion in 2025, representing a compound annual growth rate (CAGR) of 8.0%. Factors contributing to this growth during the historical period include escalated demand for air care due to ongoing environmental concerns, increased car sales, a rise in pet ownership, and an upswing in the desire for luxury and high-end lifestyles.

How is the air fresheners market size expected to evolve during the forecast period?

Expectations are high for a robust expansion in the air fresheners market over the coming years, with its size projected to reach $19.69 billion by 2029, growing at a compound annual growth rate (CAGR) of 7.9%. Factors contributing to this predicted growth during the forecast period include an increase in awareness about indoor air pollution, a rise in household sizes, enhanced consumer emphasis on health and wellness, escalating urbanization, and a swelling demand for organic and natural air fresheners. Key trends anticipated in the forecast period encompass smart home technology, refillable and reusable packaging options, the advent of new fragrance technologies, environmentally friendly compositions, and personalization and customization.

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Which key drivers are propelling the air fresheners market’s growth?

The escalation in pollutants present in the atmosphere is predicted to drive the expansion of the air freshener market in the future. These air pollutants are detrimental elements or particles in the Earth’s air which negatively impact human well-being, the environment, and climate conditions. The surge in these pollutants is a result of urbanization and industrialization, transportation, waste handling, and the combustion of fossil fuels. Air fresheners help to disguise unpleasant scents and enhance indoor air quality, however, they also contribute to indoor air contamination by exuding volatile organic compounds (VOCs) and secondary pollutants. For instance, the Cable News Network, a news company based in the US, reported in April 2023 that the count of Americans residing in areas with failing grades for daily pollution rose from 63 million in 2022 to 64 million in 2023. Hence, the rise in the level of air pollutants is stimulating the demand in the air freshener market.

What are the market segments in the air fresheners industry?

The air fresheners market covered in this report is segmented –

1) By Product Type: Sprays, Aerosols, Electric Air Fresheners, Gel Air Fresheners, Candle Air Fresheners, Other Product Types

2) By Types Of Customers: Individual, Enterprise

3) By Distribution Channels: Hyper markets Or Super markets, Retail Stores Or General Stores, Pharmacies, Online markets, Other Distribution Channels

4) By Application: Households, Corporate Offices, Automotive, Residential, Other Applications

Subsegments:

1) By Sprays: Aerosol Sprays, Non-Aerosol Sprays

2) By Aerosols: Pressurized Aerosols, Non-Pressurized Aerosols

3) By Electric Air Fresheners: Plug-In Air Fresheners, Diffusers

4) By Gel Air Fresheners: Solid Gel Air Fresheners, Liquid Gel Air Fresheners

5) By Candle Air Fresheners: Scented Candles, Unscented Candles

6) By Other Product Types: Air Freshener Beads, Oil-Based Air Fresheners, Natural Air Fresheners

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Which leading companies are shaping the growth of the air fresheners market?

Major companies operating in the air fresheners market report are Godrej Consumer Products Limited; The Procter & Gamble Company; Dollar Tree Inc; Henkel AG & Co. KGaA; Reckitt Benckiser Group PLC; S. C. Johnson & Son Inc.; Newell Brands Inc; Amway Corp.; Sealed Air Corporation; Church & Dwight Co. Inc.; Energizer Holdings Inc; Dabur India Ltd; Kobayashi Healthcare Co. Ltd.; The Yankee Candle Company Inc; Jelly Belly UK; S.T. CORPORATION; Rexair LLC; Farcent Enterprise Co. Ltd; Car-Freshener Corporation; Fresh Products LLC; ABC Compounding Co. Inc; Beaumont Products Inc; Scott’s Liquid Gold Inc; Enviroscent Inc.; Air Delights Inc; Aromate Industries Co. Ltd.; Air-Scent International

What key trends are currently impacting the air fresheners market’s development?

Leading businesses in the air fresheners market are prioritizing the creation of novel products like cabin filter air freshener, in a bid to adapt to changing consumer tastes and prop up the air fresheners market’s growth. The cabin filter air freshener is a cleverly designed, unnoticeable product meant to be attached to a cabin air filter’s pleats. It quietly releases a scent reminiscent of nature all over the car’s interior when the air conditioning system is turned on. For example, in March 2022, Premium Guard Inc., an air freshener firm from the US, introduced PureFLOW cabin air fresheners for vehicles. This product represents a significant development in the air fresheners market, meeting the escalating demand for durable fragrance solutions in the motor vehicle sector and improving the consumer’s overall driving pleasure. It employs slow-release technology that provides up to 90 days worth of fragrance and can complement any cabin air filter brand. In addition, this novel cabin air freshener comes with a unique odor neutralizer to ensure a consistently clean, fresh environment inside the car’s cabin.

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Which geographic areas are influencing the growth of the air fresheners market?

Europe was the largest region in the air fresheners market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the air fresheners market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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