Top Growth Trends in the AdTech Market: Key Insights and Opportunities for 2025-2034
Updated 2025 Market Reports Released: Trends, Forecasts to 2034 – Early Purchase Your Competitive Edge Today!
What key factors are powering the surge in the adtech market right now?
The adtech sector has seen substantial growth in the past few years. The market is projected to expand from $731.14 billion in 2024 to $795.41 billion in 2025, with a compound annual growth rate (CAGR) of 8.8%. Factors that contributed to this growth during the historic period include the rise of digital advertising, precise targeted advertising, data analysis and understanding, programmatic advertising, and an increase in mobile advertising.
How fast Is the adtech market expected to grow, and what’s its future value?
Expectations are set for the adtech market size to undergo robust expansion in the next few years, reaching an estimated $1153.39 billion in 2029, exhibiting a compounded annual growth rate (CAGR) of 9.7%. This anticipated growth over the forecast period can primarily be credited to factors such as stringent privacy regulations and adherence, the advent of innovative ad formats, the emergence of AI and machine learning, the prevalence of video advertising, and cross-channel advertising solutions. Contextual advertising resurgence, ad transparency through blockchain, dynamic creative optimization (DCO), redirection of ad budgets towards connected TV (CTV), adaptive and context-aware advertising, and e-commerce integration encapsulate the major trends to be observed in the forecast period.
Get your adtech market report here!
https://www.thebusinessresearchcompany.com/report/adtech-global-market-report
What are the leading drivers of growth in the adtech market?
Advancements in the ad tech sector are likely to be driven by a surge in demand for digital advertising. Online marketing of goods and services, which encompasses activities on websites and other streaming platforms, relies on ad tech. This technology enables brands and advertising agencies to procure advertising spaces more competently through dedicated software, allowing for more effective and productive campaign planning and measurement. As reported by the American online edu-tech enterprise, Simplilearn Solutions Pvt. Ltd., in February 2023, the global expenditure on digital advertising rose marginally by 2.4% in 2022 and is anticipated to leap up to $645 billion by 2024 from $389 billion in 2022. Consequently, this rising demand for digital advertising fuels the expansion of the ad tech sector.
What are the key segments defining the adtech market?
The adtech market covered in this report is segmented –
1) By Product Type: Web-based, Cloud-Based, On-Premise, Other Products
2) By Solution: Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others Solutions
3) By Advertising Type: Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email marketing, Native Advertising, Others Advertisings
4) By Application: Large Enterprises, Small And Medium-Sized Enterprises (SMEs), Other Applications
5) By Industry Vertical: Media And Entertainment, BFSI(Banking, Financial Services And Insurance), Education, Retail And Consumer Goods, IT And Telecom, Healthcare, Others Industry Verticals
Subsegments:
1) By Web-Based: Ad Serving Platforms, Demand-Side Platforms (DSPs)
2) By Cloud-Based: Programmatic Advertising Solutions, Data Management Platforms (DMPs)
3) By On-premise: In-House Ad Management Solutions, Custom Ad Technology Solutions
4) By Other Products: Mobile Advertising Solutions, Affiliate marketing Platforms
Get your free sample now – explore exclusive market insights:
https://www.thebusinessresearchcompany.com/sample.aspx?id=9611&type=smp
Who are the key players steering the development of the adtech market?
Major companies operating in the adtech market include Google LLC, Meta Platforms Inc., Oracle Corporation, Criteo SA, Adobe Inc., Amazon.com Inc., The Trade Desk, Alibaba Group Holding Limited., Salesforce Inc., Telaria Inc., Mobvista Co. Ltd., Magnet Digital.io, Microsoft Incorporation, WPP plc, Omnicom Group Inc., The Interpublic Group of Companies Inc., MediaMath Inc., 4INFO Inc., Adtile Technologies Incorporated, Afilias Inc., Xandr Inc., mBlox Inc., Media.net, Metaverse Mod Squad Inc., Neustar Inc., Newsmax Media Inc., OpenMarket Inc., OpenX Technologies Inc., OrangeSoda Inc., Proxim.ai Inc., Quantcast Corporation, Magnite Inc., Taboola Inc., StackAdapt Inc.
What emerging trends are influencing the growth of the adtech market?
Progression in technology is emerging as a predominant trend in the ad tech industry. Renowned companies in ad tech have their sights set on inventing unique solutions to fortify their market stand. For instance, Vodafone Idea Limited, a mobile network operator based in India, unveiled its advanced ad tech platform, Vi Ads, in June 2022. The platform is equipped with artificial intelligence (AI) and machine learning (ML), providing marketers with a programmatic media buying platform. Vi Ads comes with a self-service interface offering marketers absolute command over their campaigns while also enabling them to reach subscribers through diverse channels such as Vi’s own digital media, Vi App, Vi Movies, TV App and traditional channels like SMS and IVR calls. The mix of sophisticated features and user-friendliness will attract both large agencies and small to medium enterprises.
Unlock exclusive market insights – purchase your research report now for a swift delivery!
https://www.thebusinessresearchcompany.com/purchaseoptions.aspx?id=9611
Which regions are most influential in expanding the adtech market?
North America was the largest region in the Ad tech market in 2024. The regions covered in the adtech market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Browse Through More Similar Reports By The Business Research Company:
Out-of-Home Advertising Global Market Report 2024
https://www.thebusinessresearchcompany.com/report/out-of-home-advertising-global-market-report
Print Advertising Distribution Global Market Report 2024
Cloud Advertising Global Market Report 2024
https://www.thebusinessresearchcompany.com/report/cloud-advertising-global-market-report
About The Business Research Company:
With over 15000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Armed with 1,500,000 datasets, the optimistic contribution of in-depth secondary research, and unique insights from industry leaders, you can get the information you need to stay ahead in the game.
Contact us at:
The Business Research Company: https://www.thebusinessresearchcompany.com/
Americas +1 3156230293
Asia +44 2071930708
Europe +44 2071930708
Email us at [email protected]
Follow us on:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model
Found this article helpful? Share it on:
