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What key factors are powering the surge in the action camera market right now?

In the past few years, the size of the action camera market has experienced a swift expansion. The market is projected to increase from $4.34 billion in 2024 to $4.97 billion in 2025, growing at a compound annual growth rate (CAGR) of 14.7%. Various factors have fueled this growth during the historic period, such as the popularity of social media, the increase in outdoor activities, shifts in consumer lifestyles, the widespread use of smartphones, and the escalated use of smart devices.

How fast Is the action camera market expected to grow, and what’s its future value?

Expectations are high for the action camera market size to grow dramatically in the coming years. Achieving a compound annual growth rate (CAGR) of 14.4%, the market will likely reach $8.51 billion by 2029. This predicted growth during the forecast period is due to several factors such as increased internet penetration, professional activities, mounting interest in documentaries and short films, the rise of sports and e-sports, and increased disposable income. Major forecast period trends consist of miniature sensor usage, waterproof and rugged characteristics, 360-degree video and VR, live streaming integration, and AI-enhanced features.

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What are the leading drivers of growth in the action camera market?

The action camera market is experiencing growth due to an increase in extreme sports events, holidays, and music festivals. Action cameras are primarily utilized to record sports events, musical holiday events, and a variety of other activities like surfing, skateboarding, skiing, climbing, skydiving, bicycle racing, biking, and other sports. Action cameras, with their fixed point-and-shoot design, are more practical than a DSLR (digital single-lens reflex camera) as they can be put in any location, even underwater, to file high-resolution videos and photos. As extreme sports events, holidays, and music festivals become more popular, the demand for action cameras will likewise grow. For example, the 2024 Holiday Travel Survey conducted by a US Travel Association indicates that despite a slight decrease in the demand for hotel rooms, there was robust travel interest in early 2024, with a 6% increase in air passengers, a 24% boost in international visitors, and a 1% rise in short-term rentals. This was all underpinned by the economic optimism that led to more ambitious travel plans for the year. Therefore, the escalating popularity of extreme sports events, holidays, and music festivals is likely to fuel the expansion of the action camera market.

What are the key segments defining the action camera market?

The action camera market covered in this report is segmented –

1) By Type: Box Style, Cube Style, Bullet Style, Periscope & 360°, Other Types

2) By Resolution Type: Full HD, HD, Ultra HD, Other Resolutions

3) By Distribution Channel: Brand Outlets, Super markets/Hyper markets, E-Commerce, Specialty Stores

4) By Application: Sports, Travel And Tourism, Recreational Activities, Entertainment And Media, Automotive, Emergency Services, Other Applications

Subsegments:

1) By Box Style: Standard Box Action Cameras, Modular Box Action Cameras

2) By Cube Style: Compact Cube Action Cameras, Cube Cameras with Integrated Mounts

3) By Bullet Style: Long, Cylindrical Action Cameras, Mountable Bullet Cameras

4) By Periscope & 360°: 360-Degree Cameras, Periscope Cameras

5) By Other Types: Wearable Action Cameras, Drone Action Cameras, Specialty Action Cameras

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Who are the key players steering the development of the action camera market?

Major companies operating in the action camera market include GoPro Inc., Garmin Ltd., Nikon Corporation, Sony Corporation, Veho World Limited, 360fly Inc., Activeon Inc., AEE Technology Inc., Akaso, Apeman Global, Brinno Inc., Campark, Crosstour, SZ DJI Technology Co. Ltd., Drift Innovation Ltd., Shenzhen Arashi Vision Co. Ltd., ISAW Camera Inc., JVCKENWOOD Corporation, Eastman Kodak Company, Mokacam Technology Co. Ltd., Monoprice Inc., Olympus Corporation, Polaroid Corporation, Ricoh Company Ltd., Shenzhen Hongfeng Century Technology Co. Ltd., Shenzhen ThiEYE Technology Co. Ltd., TomTom International BV, Shenzhen Jiehe Technology Development Co. Ltd., VTech Holdings Limited, Shanghai Xiaoyi Technology Co. Ltd.

What emerging trends are influencing the growth of the action camera market?

Digital enhancements and the incorporation of the Internet of Things (IoT) have emerged as a prominent trend in the action camera market. A significant focus of leading corporations is the integration of visual processing, artificial intelligence (AI), and edge computing within smart action camera technology to promote improved productivity alongside user-friendly operation. IoT -driven action cameras foster the creation of an ecosystem conducive for remote download and access of device data at the user’s convenience. The utilization of digital advancements and IoT is concentrated on establishing a network of interconnected devices, for instance, action cameras linked with external devices for diverse functionality. To illustrate, in May 2022, technology company Hero Electronix of the Hero Group, introduced the Qubo Smart Dash Cam equipped with AI. The device features an integrated 6-axis G-sensor automatic detection of sudden bumps or collisions to save event recordings. The device also encompasses a mobile application compatible with Android and iOS for file access. It is effortlessly installable on car dashboards, capable of capturing photos and videos during driving. Furthermore, in November 2021, Hero Electronix declared intentions to unveil smart sunglasses and action cameras, symbolizing a pioneering step towards devising a distinctive connected device ecosystem.

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Which regions are most influential in expanding the action camera market?

North America was the largest region in the action camera market in 2024. The regions covered in the action camera market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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