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How Will the Online Cosmetics Market Grow Over the Forecast Period Based on Its Expected CAGR?

The size of the online cosmetics market has seen a significant increase in recent times. It is projected to expand from $13.36 billion in 2024 to $14.62 billion in 2025, with a compound annual growth rate (CAGR) of 9.4%. Factors that have contributed to its growth in the historic period include increased smartphone usage, a surge in home delivery services, a heightened interest in at-home beauty treatments, increased understanding of product ingredients and their benefits, and a growth in the number of online beauty tutorials.

The digital cosmetics industry is projected to experience substantial expansion in the coming years, with an estimated value of $20.7 billion by 2029 and a compound annual growth rate (CAGR) of 9.1%. Factors contributing to this growth during the estimation period include the growing inclination of consumers towards online shopping, an uptick in demand for tailored beauty goods, increased utilization of e-commerce platforms, elevated investments in digital marketing from beauty companies, and heightened internet usage. Key trends expected during this period involve technological progression, virtual testing technology, the application of AI and machine learning, products targeting aging, and the use of digital payments.

Which Primary Drivers Are Supporting the Continued Expansion of the Online Cosmetics Market?

The growth of the online cosmetics market is anticipated to be propelled by the increasing prevalence of internet usage. Internet penetration is a measure that indicates the accessibility of the internet to a population in a specific location, usually presented in a percentage form. The expansion of this measure is credited to the wide-ranging broadband and mobile networks, government-led initiatives, affordability of devices and services, technological progress, collaborations between public and private entities, digital literacy initiatives, appropriate content and services, and general economic progression. The rise of internet utility has transformed the cosmetics industry, making it more user-friendly, informative, and easily accessible for consumers globally. As an illustration, data from the Switzerland-based International Telecommunication Union reveals that the count of individuals utilizing the internet rose from 5.1 billion in 2022 to 5.4 billion in 2023 as of February 2024. Consequently, the increasing internet penetration is propelling the growth of the online cosmetics market.

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Who Are the Dominant Players Expanding Their Reach in the Online Cosmetics Market?

Major companies operating in the online cosmetics market are:

• LVMH Moët Hennessy Louis Vuitton SE_x000D_

• Johnson & Johnson_x000D_

• Parfums Christian Dior_x000D_

• L’Oréal S.A._x000D_

• Chanel S.A._x000D_

What Are the Top Trends Shaping the Evolution of the Online Cosmetics Market?

Prominent businesses within the online cosmetics industry are concentrating on creating cutting-edge products, such as cosmetics specially designed for Gen Z males, to accommodate changing customer needs and population tendencies. Gen Z men’s cosmetics are beauty and grooming items specifically created with the skincare, grooming, and self-expression requirements of the younger male audience, born between 1997 and 2012, in mind. For instance, Kao Corporation, a Japanese chemical and cosmetics firm, unveiled UNLICS, a cosmetics brand for Gen Z men that seeks beauty beyond mere grooming, accompanying an UNLICS online retail platform in December 2022. The introduction of the UNLICS online retail platform increases accessibility and encourages direct interaction, inviting customers to explore and redefine their care routines with confidence and purpose. The brand champions inclusivity and authenticity, providing an assortment of adaptable products that cater to diverse skin types and needs and paving the path for young men’s journey of self-expression.

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What Are the Core Segments of the Online Cosmetics Market, and How Do They Contribute to Growth?

The online cosmetics market covered in this report is segmented –

1) By Type: Skin Care, Fragrance, Makeup, Hair Care, Sun Care, Bath And Shower

2) By Category: Mass, Premium

3) By Distribution Channel: Company Website, Retail Website

4) By Application: Men, Women

Subsegments:

1) By Skin Care: Facial Care (Cleansers, Moisturizers, Serums, Toners, Exfoliators, Face Masks), Body Care (Lotions, Body Wash, Scrubs, Body Butter), Anti-Aging (Anti-wrinkle, Firming Creams, Serums), Sun Protection (Sunscreens, After-Sun Care)

2) By Fragrance: Perfumes, Colognes, Eau de Parfum, Eau de Toilette, Body Sprays

3) By Makeup: Face Makeup (Foundations, Powders, Blush, Highlighters, Concealers), Eye Makeup (Mascara, Eyeliner, Eyeshadow, Eyebrow Products), Lip Makeup (Lipsticks, Lip Gloss, Lip Liners, Lip Balms), Makeup Tools (Brushes, Sponges, Applicators)

4) By Hair Care: Shampoos, Conditioners, Hair Oils And Serums, Hair Color, Hair Styling Products (Hair Gels, Mousses, Hairsprays), Hair Treatments (Hair Masks, Leave-In Conditioners)

5) By Sun Care: Sunscreens (Lotions, Sprays, Stick Form), After-Sun Care (Aloe Vera, Cooling Gels), Tanning Products (Self-Tanners, Tanning Oils)

6) By Bath And Shower: Shower Gels And Body Washes, Bath Bombs And Salts, Soaps, Shower Oils, Scrubs And Exfoliants

Which Regions Are Setting the Pace for Online Cosmetics Market Growth?

North America was the largest region in the online cosmetics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online cosmetics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Are the Defining Features of the Online Cosmetics Market?

Online cosmetics refer to beauty and personal care products that are sold and purchased over the internet. These products encompass a wide range of items accessible via websites and mobile apps. Online shopping offers convenience, extensive product selection, and often competitive pricing, transforming how consumers shop for cosmetics globally. Online cosmetics provide a convenient and diverse shopping experience for consumers looking for beauty and personal care products.

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