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What is the Expected Growth Rate of the Live Commerce Platforms Market Based on Industry Projections?

The live commerce platforms market has seen significant expansion over the past few years. The market that was valued at $1.26 billion in 2024 will amplify to $1.55 billion in 2025, showing a compound annual growth rate (CAGR) of 22.9%. The growth that occurred during the historical period was due to an increase in e-commerce, development in live streaming technologies, the emergence of influencer marketing, a surge in mobile internet usage, and the expansion of various social media platforms.

There’s a prediction for a substantial surge in the market size of live commerce platforms in the subsequent years. It is anticipated to escalate to $3.55 billion by 2029 with a compound annual growth rate (CAGR) of 23.0%. The augmentation in the estimated period can be ascribed to the integration of augmented reality (AR) and virtual reality (VR), implementation of artificial intelligence (AI) for creating individualized shopping journeys, the proliferation of 5G technology, the introduction of blockchain for safe transactions, and the shift towards practices that are sustainable and eco-friendly. Prominent trends expected during the forecast span encompass hybrid shopping activities that merge online and offline experiences, the rise of specialized influencer-driven marketplaces, enlargement of live auction and bidding mechanisms, the growth of social commerce along with shoppable content, and the implementation of interactive and gamified shopping practices.

What Key Drivers Are Accelerating the Growth of the live commerce platforms Market During the Forecast Period?

The surge in internet usage is predicted to fuel the expansion of the live commerce platform market in the future. The Internet, a global system of interconnected computers that allows users to share and access information, has seen its demand surge due to its capacity to provide instant access to an abundant range of resources, communications, and services. The extensive use of smartphones and other devices capable of connecting to the internet has led to a significant rise in internet penetration. This allows live commerce platforms to immediately link sellers with a worldwide audience, promoting real-time interactions and transactions. For instance, a report released by the International Telecommunication Union (ITU), a United Nations specialized agency based in Switzerland, in September 2023 stated that the global number of internet users surged to 5.4 billion in 2023 from 5.1 billion users (64%) in 2022. Hence, the surge in internet usage is propelling the expansion of the live commerce platform market.

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What Companies Are At the Forefront of Innovation in the Live Commerce Platforms Market?

Major companies operating in the live commerce platforms market are:

• Amazon.com Inc.

• JD.com Inc.

• Meta Platforms Inc.

• Tencent Holdings Limited

• Pinduoduo Inc.

How Are Emerging Trends in Consumer Behavior Affecting the Live Commerce Platforms Market?

Leading businesses active in the live commerce platform market are concentrating on the invention of groundbreaking products like AnyX to strengthen their fiscal presence in the market. The platform merges various platforms to offer an extensive e-commerce management solution. AnyMind Group, a technological enterprise based in Singapore catering to the business supply chain, launched AnyX in April 2022. An array of services including AnyFactory for production, AnyManager for data analysis and revenue creation, AnyChat for commerce through chat, AnyTag for engagement with influencers and social analytics, AnyDigital for internet marketing, and AnyLogi for managing logistics, are effortlessly integrated with this platform. Furthermore, AnyX is formulated to mechanize a range of functions across its united platforms, making operations like processing orders, administering inventory distribution, and handling pricing and revenue tactics easier.

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What Are the Major Categories and Their Growth Dynamics in the Live Commerce Platforms Market?

The live commerce platforms market covered in this report is segmented –

1) By Type: E-Commerce Self-Built Platform, Content Community Platform, Traditional Social Platform

2) By E-Commerce Model: Business To Business (B2B), Business To Customer (B2C)

3) By Category: Apparel And Fashion, Cosmetics And Personal Care, Consumer Electronics, Furnishing, Entertainment, Other Categories

Subsegments:

1) By E-Commerce Self-Built Platform: Brand-Specific Platforms, Retailer-Owned Platforms

2) By Content Community Platform: Influencer-Driven Platforms, User-Generated Content Platforms

3) By Traditional Social Platform: Social Media Integration, Live Streaming Features On Existing Social Networks

What Regions Are Propelling Growth in the Live Commerce Platforms Industry?

North America was the largest region in the live commerce platforms market in 2024. The regions covered in the live commerce platforms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

How Is the Live Commerce Platforms Market Categorized and Defined in the Industry?

Live commerce platforms are digital channels that combine live video streaming with the ability to purchase products in real-time. They are used for interactive online shopping experiences, where viewers can watch live demonstrations, interact with hosts or sellers through comments, and purchase directly during the broadcast. This approach enhances customer engagement, provides immediate feedback and query resolution, and boosts sales by leveraging the immediacy and interactivity of live streaming.

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