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What is the Long-Term Projected Growth Rate for the Frozen Potato Market, and What Are the Key Drivers?

In recent times, the size of the frozen potato market has seen robust growth. It is projected to expand from $66.32 billion in 2024 to $70.42 billion in 2025, with a compound annual growth rate (CAGR) of 6.2%. The growth experienced during historical periods can be credited to elements like evolving consumer lifestyles, an increase in fast food restaurants, the international expansion of the frozen potato industry, urban development, and a heightened demand for convenience foods.

Expectations point to a steady expansion of the frozen potato market in the following years, with an increase to $85.31 billion in 2029, demonstrating a compound annual growth rate (CAGR) of 4.9%. The enlarged growth during the predicted period may be due to factors such as increased urbanization and changing lifestyle patterns, heightened awareness of the health advantages of freshly harvested produce, the prevalence of fast-food and informal dining outlets, a surge in the need for easy-to-prepare food, and a growing preference for organic and non-GMO frozen potato products. Key trends for the forecast period encompass healthier and specialized choices, plant-based substitutes, and sustainable and organic selections.

How Are the key drivers expanding the growth of the frozen potato Market?

The expansion of the fast food industry is anticipated to spur the development of the frozen potato market in the future. The quick-service meal segment of the food industry is what characterizes the fast food sector. Because of their convenience, uniformity, and extended shelf life compared to fresh potatoes, frozen potatoes have gained immense popularity in this sector and cater to those in search of a seemingly healthier or less processed alternative. For example, Budget Branders, a food and beverage firm based in the US, estimated that around $200 billion was invested in fast food annually in 2023, which is projected to escalate to $931.7 billion by 2027 in the US. Furthermore, 50 million Americans consume fast food on a daily basis. Thus, the booming fast food industry is propelling the frozen potato market’s growth.

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Which Companies Are Leading the Charge in Expanding the Frozen Potato Market?

Major companies operating in the frozen potato market report are:

• Mondelez International Inc._x000D_

• The Kraft Heinz Company_x000D_

• General Mills Inc._x000D_

• J.R. Simplot Company_x000D_

• Lamb Weston Holdings Inc._x000D_

What New Trends Are Reshaping the Frozen Potato Market and Its Opportunities?

Key players in the frozen potato market are concentrating on creating inventive potato items, including frozen potato products, to keep pace with consumer trendshifts, address the changing consumer needs, and exploit new market potentials. Frozen potato goods encompass a range of food products made from potatoes that have been processed, frozen, and packaged for easy storage, transportation, and consumption. For example, Amul, a dairy company from India, introduced frozen potato products including French fries, potato wedges, hash browns, and burger patties in India in November 2022. This product range, in its endeavor to lessen reliance on dairy and uncover novel opportunities in the food sector, is complemented by Amul’s diversification into other food categories, such as butter cookies and frozen potatoes. This strategy aims to utilize its existing infrastructure and distribution channels to broaden its product range.

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What Are the Main Segments of the Frozen Potato Market, and How Are They Evolving?

The frozen potato market covered in this report is segmented –

1) By Products: Potato Fried, Potato Wedges, Stuffed Potatoes, Potato Slices, Potato Chunks, Potato Dices, Baked Potato, Other Products

2) By Distribution Channel: Business-To-Business (B2B), Business-To-Consumer (B2C)

3) By End-User: Commercial Use, Residential Use

Subsegments:

1) By Potato Fried: French Fries, Crinkle-Cut Fries, Shoestring Fries, Curly Fries

2) By Potato Wedges: Seasoned Wedges, Plain Wedges

3) By Stuffed Potatoes: Cheese-Stuffed Potatoes, Meat-Stuffed Potatoes, Vegetable-Stuffed Potatoes

4) By Potato Slices: Plain Potato Slices, Seasoned Potato Slices

5) By Potato Chunks: Plain Potato Chunks, Seasoned Potato Chunks

6) By Potato Dices: Hash Browns, Diced Seasoned Potatoes

7) By Baked Potato: Whole Baked Potatoes, Baked Potato Halves, Seasoned Baked Potatoes

8) By Other Products: Mashed Potatoes, Potato Pancakes, Potato Tots, Potato Croquettes

What Are the Top Regions Fueling Growth in the Frozen Potato Market?

Asia-Pacific was the largest region in the frozen potato market in 2024. The regions covered in the frozen potato market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Are the Defining Features of the Frozen Potato Market?

Frozen potatoes refer to potato products that have undergone processing, freezing, and packaging for storage and later consumption. This process involves cleaning, peeling, cutting, and sometimes blanching the potatoes before freezing them. They are used to reduce preparation time and cut labor costs.

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