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What CAGR is Anticipated for the Bubble Tea Market During the Forecast Period, and Why?

In recent times, the bubble tea market has displayed robust growth. The market is projected to escalate from $3.12 billion in 2024 to $3.37 billion in 2025, with a compound annual growth rate (CAGR) of 7.9%. Factors such as cultural impact, allure to the younger generation, popularity, diversity and personalization, social media and promotional activities, and shift towards health-conscious consumers have all contributed to the growth witnessed in the historical period.

Expectations indicate a robust expansion in the bubble tea market size in the coming years, reaching a valuation of “$4.71 billion by 2029, propelled by a compound annual growth rate (CAGR) of 8.7%. Influences propelling growth in the projected period include menu variety, endorsements from celebrities and influencers, mobile order and delivery systems, efforts towards sustainability, specialty and premium offerings. Notable trends for the forecast period involve limited edition and specialty products, emphasis on health and wellness, customization and personalization, sustainable practices, and a blend of new and experimental flavors.

Which Primary Drivers Are Supporting the Continued Expansion of the bubble tea Market?

The surge in the consumption of tea is anticipated to drive the bubble tea market’s growth in the future. Originating from the steeping of dried, cut leaves, and sometimes blossoms in hot water, teas – especially those made from the noticeably known Camellia sinensis plant, have a long-standing historical popularity worldwide. This popularity has seen an even steeper ascent recently due to tea’s numerous health benefits, and its ability to cater to different tastes. This spiraling interest in tea is expected to nudge consumers toward novel tea-based refreshments like bubble tea. As a growing number of people gravitate toward this unique, thirst-quenching drink, it’s expected to spur the growth of the bubble tea market further. Adding to this is the sprouting of specialty tea shops worldwide and the rising ease of online ordering, making bubble tea more discoverable and accessible to consumers. To illustrate, the United States Census Bureau, a U.S. government agency, reported in January 2024 that the 2022 value of American tea imports encompassing both flavored and unflavored kinds had surged to $508 million from $131 million about 30 years ago. Hence, the escalating tea consumption is set to be a significant propellant of the bubble tea market.

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Which Companies Are Poised to Shape the Future of the Bubble Tea Market?

Major companies operating in the bubble tea market include:

• Lollicup Inc._x000D_

• CuppoTee Company_x000D_

• Bubble Tea House Company_x000D_

• Ten Ren’s Tea Co. Ltd._x000D_

• Boba Box Limited_x000D_

What Are the Latest Innovations and Trends Influencing the Bubble Tea Market?

Leading businesses in the bubble tea industry are concentrating on the creation of innovative offerings, such as the unique Coco jelly boba pearls, in order to heighten the consumer experience, improve product consistency and extend shelf life, meet the demands of health-aware customers, and stand out in a competitive market. These one-of-a-kind Coco jelly boba pearls, made from fermented coconut water, offer an exceptional, light, and firm texture to bubble tea. For example, SPI West Port Inc., an American beverage firm, in March 2024, introduced a fresh range of ready-to-drink boba teas under the brand name JENJI, capturing the increasing preference for this drink trend. This range comprises Original Milk Tea, Matcha Latte, Strawberry Latte, and Brown Sugar, all in 16.5 oz (490 mL) aluminum cans and are devoid of artificial colors and flavors.

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Which Growth-Oriented Segments of the Bubble Tea Market Are Leading the Industry’s Development?

The bubble tea market covered in this report is segmented –

1) By Type: Black Tea, Green Tea, Oolong Tea, White Tea, Other Types

2) By Flavor: Original, Fruit, Coffee, Chocolate, Other Flavors

3) By Component: Flavor, Creamer, Sweetener, Liquid, Tapioca Pearls, Other Components

Subsegments:

1) By Black Tea: Traditional Black Tea, Milk Black Tea, Fruit Black Tea Variants

2) By Green Tea: Traditional Green Tea, Milk Green Tea, Fruit Green Tea Variants

3) By Oolong Tea: Traditional Oolong Tea, Milk Oolong Tea, Flavored Oolong Tea Variants

4) By White Tea: Traditional White Tea, Flavored White Tea, White Tea With Additives

5) By Other Types: Herbal Tea, Fruit Tea, Floral Tea, Specialty Blends

What Regions Are Contributing Significantly to the Growth of the Bubble Tea Market?

Asia-Pacific was the largest region in the bubble tea market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global bubble tea market during the forecast period. The regions covered in the bubble tea market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

How Is the Definition of the Bubble Tea Market Impacting Future Growth?

Bubble tea is a Taiwanese tea-based drink also known as boba milk tea. Bubble tea is a cold, frothy drink made with a tea base shaken with flavors, sweeteners, or milk with tapioca pearls at the base of the drink.

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