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What Are the Projected Expansion Rates of the Anime Market for the Next Decade?

The recent years have seen a swift expansion in the size of the anime market. It is projected to increase from $28.55 billion in 2024 to $31.51 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 10.4%. The inherent growth in this historical period can be linked to factors such as the expansion of merchandising, the surging popularity of streaming and over-the-top (OTT) platforms, an increasing number of OTT content streamers, an expanding anime fan base, and an uptick in TV series production.

Expectations are high for the anime market, forecasting robust expansion in the upcoming years. It is projected to swell to $46.07 billion by 2029, with a compound annual growth rate (CAGR) of 10.0%. The growth throughout this forecast period can be traced back to the escalating demand and appreciation for Japanese anime content, coupled with an increased need for internet-based distribution. Furthermore, growth in gaming applications, a surge in media consumption, and a rising fascination with anime video games are also contributing factors. Noteworthy trends for this period encompass the adoption of cutting-edge gadgets and products, a burgeoning demand for virtual reality gaming, the incorporation of AI-driven content, growing dependence on streaming platforms, and the utilization of digital distribution channels for content delivery.

What Industry-Specific Factors Are Fueling the Growth of the Anime Market?

The proliferation of social media is predicted to boost the future growth of the anime market. This term refers to web-based platforms and applications that allow consumers to generate, distribute, and interact with content as well as form connections and engage in discussions with others. The widespread use of social media is due to its user-friendliness, accessibility via mobile, diversified content, networking potential, entertainment factor, and its efficacy in marketing and advertising. Social media benefits the anime industry by offering a universal platform for advertising, fan interaction, building community, and garnering feedback. For example, as reported by Acodez IT Solutions, a web designing firm located in India, the number of daily active Facebook users rose to 2.08 billion in 2023, which is an increase of 96 million users from 2022. Consequently, the expanding reach of social media is propelling the anime market forward.

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Which Companies Are Redefining the Future of the Anime Market?

Major companies operating in the anime market are:

• Toei Animation Co. Ltd.

• Sanrio Co. Ltd.

• Netflix Inc.

• Bandai Namco Holdings Inc.

• Kodansha Ltd.

What Trends Are Poised to Drive the Future Success of the Anime Market?

Major players in the anime industry, including Good Smile Company Inc., have started releasing novel products like Nendoroid figurines, in a bid to cater to the increasing demand for collectibles from anime enthusiasts. Brimming with detail, Nendoroid figurines are diminutive, heavily stylized figures that typically stand at around 10 cm (roughly 3.9 inches) tall. They are characterized by their adorable chibi designs, which are typical of characters seen in anime, manga, and video games. For example, in January 2023, Good Smile Company unveiled a Nendoroid figure of Hitori Gotou — a key character from the anime series, Bocchi the Rock, donned in her school attire, complete with a guitar. Included accessories consist of a guitar strap, sheet music, and a microphone.

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What Are the Major Categories and Their Growth Dynamics in the Anime Market?

The anime market covered in this report is segmented –

1) By Anime Genre: Action And Adventure, Science Fiction (Sci-Fi) And Fantasy, Romance And Drama, Sports, Other Anime Genres

2) By Solution: Anime Creation Software, Anime Creation Services

3) By Publishing: Comics And Manga, Books And Novels

4) By Distribution Channel: Television (T.V.), Movie, Video, Internet Distribution, Merchandising, Music

Subsegments:

1) By Action And Adventure: Shonen (Targeted At Young Male Audience), Seinen (Targeted At Adult Male Audience), Mecha (Robots And Advanced Technology), Military Or War Anime, Superhero And Action-Packed Adventures

2) By Science Fiction (Sci-Fi) And Fantasy: Cyberpunk, Space Opera, Post-Apocalyptic, Time Travel, Magical Realism Or Fantasy Worlds, Sword And Sorcery

3) By Romance And Drama: Shoujo (Targeted At Young Female Audience), Slice Of Life, Romantic Comedy (Rom-Com), Tragic Romance, School Life And Drama, Historical Romance

4) By Sports: Team Sports (Basketball, Soccer, Baseball), Individual Sports (Boxing, Tennis, Martial Arts), Extreme Sports (Skateboarding, Snowboarding), Esports And Competitive Gaming

5) By Other Anime Genres: Horror And Supernatural, Mystery Or Thriller, Comedy And Parody, Isekai (Alternate Worlds), Harem And Reverse Harem, Slice Of Life (Non-Romantic)

What Are the Leading Regions in the Anime Market Expansion?

Asia-Pacific was the largest region in the anime market in 2023. Middle East is expected to be the fastest-growing region in the forecast period. The regions covered in the anime market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Are the Core Features That Define the Anime Market?

Anime is a style of animation that originated in Japan and has become popular worldwide. It encompasses various genres and themes, appealing to diverse audiences, from children to adults. Anime is a rich and diverse form of entertainment that continues evolving and captivating global audiences. Its distinctive style, wide-ranging genres, and profound storytelling contribute to its enduring appeal and cultural significance.

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