Global ai in social media Market
Information Technology

Growth, Trends, and Opportunities in the AI In Social Media Market: Key Insights for the Next Decade

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What is the Long-Term Projected Growth Rate for the AI In Social Media Market, and What Are the Key Drivers?

The market size for AI in social media has seen an explosive growth in the past few years. It is projected to increase from $2.12 billion in 2024 to $2.7 billion in 2025, with a CAGR of 27.3%. The escalation in the historical period can be linked to factors such as customized content suggestions, improved user interaction, recognition of images and videos, social listening and insights, and optimization of influencer marketing.

Anticipated to experience rapid escalation in the coming years, the marketplace for AI in social media is projected to expand to “$7.87 billion in 2029 with a compound annual growth rate (CAGR) of 30.7%. Factors contributing to this projected surge in the estimation period involve advancements in platform customization, enhanced detection of spam and counterfeit accounts, refined trend forecasting, precision in advertising targeting, as well as innovative AI-based customer service strategies. Key trends for the projection period comprise platform tailoring and user experiences, interactive AI and chatbots, content generation and management, visual identification and augmented reality, sentiment understanding and social monitoring.

Which Macro and Microeconomic Factors Are Accelerating the Growth of the ai in social media Market?

The expansion of AI in the social media market is anticipated to be driven by the increasing use of social media for online commerce. This refers to the escalating trend of employing social media networks for discovering, inspecting, and buying goods online. AI applied to social media enriches the online shopping experience by enhancing product suggestions and making the purchase process more efficient. It also aids in offering tailored recommendations, visual exploration, chatbots and virtual assistants, customer assistance, as well as fraud identification and security measures. This contributes to the growth of AI in the social media market. For instance, Influencer Marketing Hub, a media company based in Denmark, reported in December 2022 that the count of social consumers in the US surged by over 35%, and in 2022, the country’s social commerce sales will be worth $53.10 million, accounting for 5.1% of total online sales – a significant increase from previous years. Therefore, the surge in online shopping through social media is fueling the growth of AI in the social media market.

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Which Companies Are Leading the Charge in Expanding the AI In Social Media Market?

Major companies operating in the AI in social media market include:

• Meta Platforms Inc._x000D_

• International Business Machines Corporation_x000D_

• Microsoft Corporation_x000D_

• Adobe Inc._x000D_

• Snap Inc._x000D_

What New Trends Are Reshaping the AI In Social Media Market and Its Opportunities?

The surge in technological innovation is a significant trend that is gaining traction in the AI in social media sector. Prominent corporations within the AI in social media domain are pioneering inventive technologies to maintain their competitive edge. For example, in July 2022, a US tech firm, Meta Platforms Inc., unveiled an advanced AI tool, Sphere. This ground-breaking AI model has the capacity to instantaneously scrutinize millions of references to authenticate their relevance to the associated claims – a first in AI capabilities. The idea is to use this advanced AI tool to detect and counter fake data or misinformation on web platforms like Facebook, Instagram, and WhatsApp, and thus mitigate the propagation of false data online. These efforts also aim to enhance the veracity of Wikipedia pages. Additionally, the dataset of Sphere, which encompasses 134 million public web pages, leverages the collective wisdom of the internet to swiftly sift through mass amounts of online references for any factual discrepancies. This tool is anticipated to augment the accuracy and dependability of online information, effectively dampening the dissemination of false information in social media.

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Which Key Market Segments Comprise the AI In Social Media Market and Drive Its Revenue Growth?

The AI in social media market covered in this report is segmented –

1) By Component: Solutions, Services

2) By Technology: Machine Learning And Deep Learning, Natural Language Processing (NLP)

3) By Enterprise Size: Small And Medium-Sized Enterprises (SMEs), Large Enterprises

4) By Application: Customer Experience Management, Sales And marketing, Image Recognition, Predictive Risk Assessment, Other Applications

5) By End User: Retail, E-commerce, Banking, Financial Services And Insurance (BFSI), Media And Advertising, Education, Public Utilities, Others End-Users

Subsegments:

1) By Solutions: Content Creation Tools, Social Media Analytics, Ad Targeting Solutions, Sentiment Analysis Tools, Chatbots And Virtual Assistants

2) By Services: Social Media Management, Strategy Consulting, Community Engagement Services, Training And Support Services, Data Analysis And Reporting Services

What Are the Top Regions Fueling Growth in the AI In Social Media Market?

North America was the largest region in the AI in social media market in 2024.Asia-Pacific is expected to be the fastest-growing region in the global AI in social media market report during the forecast period. The regions covered in the AI in social media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

What Defines the Scope of the AI In Social Media Market?

AI (artificial intelligence) in social media refers to the process of using AI technologies and techniques to enhance and improve various aspects of social media platforms and user experiences. AI is helping social media platforms deliver more personalized, engaging, and relevant content to users while also improving content moderation and customer service.

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