Self-Service BI Market Forecast and Analysis: Key Insights into Growth, Trends, and Emerging Opportunities
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How Will the Growth Rate of the Self-Service BI Market Shape Industry Trends by 2034?
The self-service BI market has experienced significant expansion in the last few years. The projected market value is expected to rise from $11 billion in 2024 to $12.52 billion in 2025, marking a compound annual growth rate (CAGR) of 13.8%. The historical growth is linked to numerous elements like the surge in data-driven decision-making, heightened complexity in business information, the call for faster and more flexible business intelligence, focus on end-user involvement in data analysis, and the emergence of business users as key data consumers.
In the forthcoming years, the market size of self-service bi is predicted to experience swift expansion. The estimated growth is aimed at $24.87 billion in 2029, with a compound annual growth rate (CAGR) of 18.7%. The growth throughout the forecasted period could be due to the rising inclusion of artificial intelligence and machine learning in self-service bi, the uptake of augmented analytics for refined insights, heightened attention towards data governance and security in self-service bi, the growth of self-service bi in cloud environments, and the use of natural language processing for queries and reporting. The forecast period is also expected to witness prominent trends such as application of self-service bi for immediate data analytics, incorporation of mobile and collaborative functionalities in self-service bi platforms, and coordination with data preparation and data wrangling tools. Furthermore, customization and personalization on self-service bi dashboards, and the application of self-service BI in embedded analytics for applications will also be trending.
What Factors Are Propelling the Growth of the self-service bi Market from 2025 to 2034?
The escalation in the use of cloud computing services within commercial industries is anticipated to propel the growth of the self-service Business Intelligence (BI) market. A global trend has surfaced, wherein businesses are transitioning to cloud-based operations to bolster the extent of web-based database capabilities, thereby reducing costs and minimizing risk. Self-service BI tools leverage data insights to facilitate decision-making processes, thereby helping companies achieve their goals. Crucial business intelligence data is securely housed within the cloud, providing accessible, shared data and processing capabilities to internet-connected systems. This escalated integration of cloud technology is generating a surge in businesses turning to self-service BI solutions, thus fuelling the expansion of the self-service BI market. For illustrative purposes, Google Cloud, a US-based cloud computing service provider, reported in January 2023 that in the preceding year, the usage of public cloud services, including multiple cloud services, rose from 56% in 2021 to 76% in 2022. It follows, therefore, that the rising uptake of cloud computing will set in motion the growth of the self-service BI market.
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Who Are the Key Market Players Influencing the Growth of the Self-Service BI Industry?
Major companies operating in the self-service bi market include:
• Microsoft Corporation_x000D_
• The International Business Machines Corporation._x000D_
• Oracle Corporation._x000D_
• SAP SE_x000D_
• SAS Institute Inc._x000D_
What Key Market Trends Are Shaping the Future of the Self-Service BI Industry?
Trend 1:
Enhancements in technology are becoming a prevalent trend in the realm of self-service markets. The progression of Business Intelligence (BI) technology has never been more valuable or crucial. This advanced BI solution delivers more granular data to companies, empowering them to identify customer demands and happiness levels through the use of analytics and insights provided by BI tools. Prominent companies in the self-service market are adopting new technologies like AI and machine learning in combination with BI solutions to solidify their market presence. Incorporated with automated technology, these innovations equip businesses with superior problem-solving abilities. For example, GEODIS, a US-based third-party logistics (3PL) firm, launched a new technology tool named Analytics Interactive in June 2023. This tool, co-developed with Yellowfin BI, an Australian BI and analytics software firm, aids GEODIS and its clients in monitoring their supply chain operations. Offering personalized dashboards and reports, this tool allows them to track facets like customs, e-commerce, warehousing, and transportation, operating akin to a live map reflecting GEODIS’s service performances. This technological initiation contributes towards making the supply chain more agile and responsive to consumer requirements.
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What Are the Core Categories and Segments in the Self-Service BI Market Driving Demand and Growth?
The self-service bi market covered in this report is segmented –
1) By Component: Solutions, Services
2) By Deployment: On-Premise, Cloud
3) By Application: Sales And marketing, Customer Engagement And Analysis, Fraud And Security Management, Risk And Compliance Management, Predictive Asset Maintenance, Operations Management, Supply Chain Management And Procurement, Other Applications
Subsegments:
1) By Solutions: Data Visualization Tools, Dashboard Creation Tools, Data Preparation Tools, Reporting And Analysis Tools, Data Integration Tools
2) By Services: Consulting Services, Implementation Services, Training And Support Services, Maintenance And Upgrades
Which Regions Are Emerging as Leaders in the Self-Service BI Market?
North America was the largest region in the self-service BI market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the self-service bi market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
How Is the Self-Service BI Market Defined Across Different Regions?
Self-Service BI empowers non-technical users to analyze and visualize data independently, without relying on IT or BI specialists. It simplifies data access and enhances decision-making across organizations by enabling users to create reports and dashboards tailored to their specific needs.
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