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The oat milk market has witnessed substantial growth, increasing from $2.99 billion in 2023 to $3.25 billion in 2024 at a compound annual growth rate (CAGR) of 8.6%. The growth in the historical period can be attributed to factors such as the rise of dairy alternatives, increased awareness of lactose intolerance, innovation in dairy-free products, the adoption of retail and cafe establishments, and shifting consumer perceptions. Looking forward to 2028, the oat milk market is poised for robust growth, projected to reach $4.69 billion at a CAGR of 9.6%. The forecasted growth is associated with clean label appeal, the popularity of functional and fortified beverages, the influence of the youth market, the impact of social media and influencers, and the expansion of retail and cafe establishments. Major trends in this forecasted period include the adoption of plant-based diets, a focus on environmental sustainability, the movement towards vegan and dairy-free choices, ongoing innovation, and increased product diversity in the market.

The oat milk market anticipates growth driven by the rising vegan population, reflecting a societal shift towards veganism, the practice of abstaining from animal products, particularly in diets. The surge in veganism stems from diverse factors such as health concerns, weight management, and animal welfare considerations. Oat milk emerges as a favored alternative, boasting higher vitamin D content compared to cow’s milk, thereby offering various health benefits including bone and dental health and bolstering the immune system. According to data from VeganBites, the US is projected to host approximately 19,632,000 vegans among its 327 million inhabitants by 2023, with an expected rise in numbers in subsequent years, underlining the pivotal role of the expanding vegan demographic in propelling the oat milk market forward.

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What Are The Key Trends That Influence Oat Milk Market Share Analysis?

Major companies in the oat milk market are focused on developing innovative beverages that are free from dairy, such as this lactose-free alternative, to address specific health concerns and to maximize their profits in the market. A lactose-free alternative refers to a substitute for dairy products that do not contain lactose, suitable for individuals with lactose intolerance or other dairy-related health issues. For instance, in September 2023, Epigamia, an India-based all-natural Greek yogurt brand, launched Oat Beverage Classic, a lactose-free alternative offering a palatable, low-calorie choice. Epigamia’s oat milk boasts the ability to form micro-foam, enhancing coffee experiences and enabling latte art. Besides its taste, the Oat Beverage Classic addresses health concerns like lactose intolerance, diabetes, and PCOD, providing a wholesome alternative for those seeking a dairy-free and health-conscious lifestyle.

Which Market Players Are Driving Growth In The Oat Milk Market?

Major companies operating in the oat milk market report are Rise Brewing Co, PepsiCo Inc., Danone North America, The Quaker Oats Company, The Hain Celestial Group Inc., Chobani LLC, Pacific Foods of Oregon Inc., Alpro NV, Thrive Market Inc., Oatly AB, Califia Farms LP, Earth’s Own Food Company Inc., Ecotone SAS, Planet Oat, Minor Figures Ltd., Orgran, Elmhurst 1925 Inc., Natursoy S.L., Vly Foods GmbH, MALK Organics, Rude Health Foods Ltd., Plant Based Products Europe BV, Provamel, Happy Planet Foods Inc., Good & Gather, YooMoo Ltd., Plenish Cleanse Ltd., The Naked Oats Company Ltd., O’Milk Belgium BVBA, A. Vogel Bioforce AG

How Is The Global Oat Milk Market Segmented?

The oat milk market covered in this report is segmented –

1) By Source: Organic, Conventional
2) By End User: Food & Beverages, Nutraceuticals & Baby Food, Personal Care, Pharmaceuticals
3) By Product: Plain, Flavored
4) By Packaging Form: Carton, Bottle

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The Oat Milk Global Market Report 2024 provides an overview of the oat milkmarket for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The oat milk market forecast analyzes oat milk market size, oat milk market share, leading competitor and their market positions.

The Table Of Content For The Oat Milk Market Include

1. Oat Milk Market Executive Summary
2. Oat Milk Market Segments
3. Oat Milk Market Size And Template Market Growth Rate
4.  Key Oat Milk Market Trends
5. Major Oat Milk Market Drivers
……
25. Key Mergers And Acquisitions In The Oat Milk Market
26. Top Oat Milk Companies
27. Oat Milk Market Opportunities And Strategies
28. Oat Milk Market, Conclusions And Recommendations
29. Appendix

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