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The mobile apps and web analytics market has experienced rapid expansion, growing from $10.92 billion in 2023 to $12.75 billion in 2024, achieving a CAGR of 16.7%. This growth is driven by factors such as heightened competition in the mobile market, adoption of 5G technology, exploration of blockchain for data security, mobile marketing’s importance, and global smartphone penetration. Looking ahead, the market is forecasted to reach $23.34 billion by 2028, with a CAGR of 16.3%, fueled by smartphone adoption, remote work trends, e-commerce growth, SMEs’ uptake of cloud solutions, and demand for analytics tools. Major trends include AI and ML integration, expanded distribution channels, technology integration, industry collaborations, and serverless computing adoption.

The mobile apps and web analytics market is poised for growth, propelled by the ongoing digital transformation across various industries. Digital transformation involves integrating digital technologies to reshape business processes and enhance customer experiences. As customers increasingly demand convenience and personalization, organizations are investing in mobile apps and web analytics to gain valuable insights into user behavior and preferences. Notably, global investments in digital transformation initiatives are projected to rise significantly, driving the demand for mobile apps and web analytics solutions and leading to substantial market growth by 2028.

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What Are The Key Trends That Influence Mobile Apps And Web Analytics Market Share Analysis?

Major companies in the mobile apps and web analytics market are focusing on developing innovative analytic solutions such as pin analytics to strengthen their market position. These analytics allow users to access real-time insights on the performance of their pins directly from their mobile devices, a significant advancement in mobile app analytics. For example, in July 2022, Pinterest, a US-based image sharing and social media service, launched pin analytics on mobile. The real-time analytics feature provides users with valuable data to make more informed decisions about their pin strategy, ultimately impacting their performance on the platform. It provides insights into how the pins are performing, including impressions, clicks, saves, and close-ups.

Which Market Players Are Driving Growth In The Mobile Apps And Web Analytics Market?

Major companies operating in the mobile apps and web analytics market report are Apple Inc., Alphabet Inc. , Microsoft Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce.com Inc., Amazon Web Services Inc. (AWS), Adobe Inc., SAS Institute Inc., Splunk Inc., Micro Focus International plc, Teradata Corporation, Tibco Software Inc., BlackBerry Limited, QlikTech International AB, MicroStrategy Incorporated, Comscore Inc., Upland Software Inc. , Amplitude Inc., Countly Inc., Verbat Technologies, Mixpanel Inc., LeewayHertz Technologies Pvt. Ltd., Cooladata Ltd

How Is The Global Mobile Apps And Web Analytics Market Segmented?

The mobile apps and web analytics market covered in this report is segmented –

1) By Component: Solution, Services
2) By Platform: Android, iPhone Operating System (iOS), Windows, Unity, Amazon, Terminal Velocity Operating System (TvOS)
3) By Deployment: On-Premise, Cloud Based
4) By Application: Mobile Advertising And Marketing Analytics, Search Engine Tracking And Ranking, Marketing Automation, Content Marketing, In-App And Web Behavioral Analysis, Application Performance And Advertising Optimization, Other Applications
5) By Industry Vertical: Banking, Financial Services And Insurance (BFSI), Retail And Ecommerce, Healthcare And Life Sciences, Government, Media And Advertisement, Telecom And Information Technology (IT), Transportation And Logistics, Other Industry Verticals

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The Mobile Apps And Web Analytics Global Market Report 2024 provides an overview of the mobile apps and web analyticsmarket for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The mobile apps and web analytics market forecast analyzes mobile apps and web analytics market size, mobile apps and web analytics market share, leading competitor and their market positions.

The Table Of Content For The Mobile Apps And Web Analytics Market Include

1. Mobile Apps And Web Analytics Market Executive Summary
2. Mobile Apps And Web Analytics Market Segments
3. Mobile Apps And Web Analytics Market Size And Template Market Growth Rate
4.  Key Mobile Apps And Web Analytics Market Trends
5. Major Mobile Apps And Web Analytics Market Drivers
……
25. Key Mergers And Acquisitions In The Mobile Apps And Web Analytics Market
26. Top Mobile Apps And Web Analytics Companies
27. Mobile Apps And Web Analytics Market Opportunities And Strategies
28. Mobile Apps And Web Analytics Market, Conclusions And Recommendations
29. Appendix

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