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The packaged food private label market has demonstrated strong growth recently, with its size increasing from $28.40 billion in 2023 to $30.22 billion in 2024, marking a compound annual growth rate (CAGR) of 6.4%. This growth is attributed to improved product quality and alignment with consumer preferences, a greater emphasis on sustainability, collaborations between retailers and manufacturers or local producers, evolution in retail formats such as convenience stores, and diversification into premium segments. The market is projected to continue its strong growth, reaching $38.91 billion by 2028 at a CAGR of 6.5%. This forecasted growth is driven by increased consumer trust in private label brands, expansion into premium segments, heightened interest in health-conscious and organic products, and the influence of social media platforms promoting private label products. Major trends anticipated include the growth of e-commerce platforms, development of unique private label products, adoption of advanced packaging technologies, investment in research and development for innovation, and launching educational campaigns to inform consumers.

The growth of online shopping and e-commerce platforms is projected to drive the packaged food private label market. E-commerce is expanding due to increased convenience, broader product selections, and advancements in digital technology. Online platforms facilitate the growth of packaged food private labels by offering greater accessibility, diverse products, and competitive pricing. For instance, in May 2024, the Census Bureau of the Department of Commerce reported that U.S. retail e-commerce sales reached $289.2 billion in the first quarter of 2024, reflecting a 2.1% increase from the fourth quarter of 2023. This trend is expected to boost the packaged food private label market’s growth through 2024 and 2028.

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What Are The Key Trends That Influence Packaged Food Private Label Market Share Analysis?

Major companies operating in the packaged food private label market are focusing on developing advanced products, such as sustainable private food labels, to gain a competitive edge in the market. Sustainable private food labels refer to private label food products that prioritize sustainability throughout their lifecycle—from sourcing raw materials to production, packaging, distribution, and disposal. For instance, in October 2023, Giant Eagle, Inc., a US-based supermarket chain, relaunched its private label brand, Nature’s Basket, with a strong focus on sustainability. This initiative is aligned with the increasing consumer demand for products that prioritize environmental, social, and governance (ESG) attributes. The relaunch includes a commitment to using responsibly sourced, high-quality ingredients across all Nature’s Basket products, giving customers confidence in the quality and ethical implications of their purchases.

Which Market Players Are Driving Growth In The Packaged Food Private Label Market?

Major companies operating in the packaged food private label market are Walmart Inc, Costco Wholesale Corporation, ALDI, Ahold Delhaize, Carrefour, Dollar General, Trader Joe’s, Wegmans Food Markets, Giant Eagle, EDDY FOODS INC., Gehl Foods LLC, Giraffe Foods Inc., Giovanni Food Company Inc., GOOD FOOD GROUP A/S, Family Dollar, Fibro Foods, A&Y Food Industries, Aditifoods, Candor Foods Pvt. Ltd., Mahaan Milk Foods Ltd., Pemberton’s Gourmet Foods, Taylor Gleason Enterprises

How Is The Global Packaged Food Private Label Market Segmented?

1) By Product Type: Bakery; Dairy; Meat; Condiments And Sauces; General Food; Water; Juice; Carbonated Drinks; Alcoholic Drinks; Other Product Types
2) By Distribution Channel: Supermarkets; Convenience Stores; Departmental Stores; Online Stores; Other Distribution Channels
3) By Application: Supermarkets Or Hypermarkets; Online Or E-retails

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The Packaged Food Private Label Global Market Report 2024 provides an overview of the packaged food private labelmarket for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The packaged food private label market forecast analyzes packaged food private label market size, packaged food private label market share, leading competitor and their market positions.

The Table Of Content For The Packaged Food Private Label Market Include

1. Packaged Food Private Label Market Executive Summary
2. Packaged Food Private Label Market Segments
3. Packaged Food Private Label Market Size And Template Market Growth Rate
4.  Key Packaged Food Private Label Market Trends
5. Major Packaged Food Private Label Market Drivers
……
25. Key Mergers And Acquisitions In The Packaged Food Private Label Market
26. Top Packaged Food Private Label Companies
27. Packaged Food Private Label Market Opportunities And Strategies
28. Packaged Food Private Label Market, Conclusions And Recommendations
29. Appendix

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