Global Direct Selling Market Analysis: Size, Drivers, Trends, Opportunities And Strategies
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The direct selling market has seen robust growth, expanding from $183.41 billion in 2023 to $194.83 billion in 2024, with a compound annual growth rate (CAGR) of 6.3%. This growth is attributed to the rise of direct-to-consumer (D2C) distribution, increased use of online tools, growing awareness of health and beauty, greater internet penetration supporting direct selling, and rapid social media growth. The market is expected to continue its strong growth, reaching $252.56 billion by 2028 at a CAGR of 6.7%. This projected growth is driven by improved customer engagement, the adoption of e-commerce and online sales, personalized marketing strategies and customer interactions, growing consumer demand for sustainable solutions, and increasing disposable incomes. Major trends anticipated for the forecast period include the adoption of digital tools and platforms to enhance sales, leveraging data analytics for personalized customer experiences, advancements in technology such as artificial intelligence (AI) aiding direct selling, new product branding and advertising methods, and product innovations.
The increasing demand for e-commerce is expected to boost the growth of the direct selling market. E-commerce involves buying and selling goods and services online, driven by cost efficiency, social media influence, improved logistics, and changes in consumer behavior. Direct selling benefits from e-commerce by providing valuable data on customer preferences and buying behaviors, which can enhance e-commerce strategies such as personalized marketing. According to the United States Census Bureau in May 2024, U.S. retail e-commerce sales for the first quarter of 2024 reached $289.2 billion, marking a 2.1% increase from the fourth quarter of 2023. Therefore, the increasing demand for e-commerce is driving the direct selling market.
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What Are The Key Trends That Influence Direct Selling Market Share Analysis?
Major companies operating in the direct selling market are focused on developing innovative products, such as AI chat agents, to enhance customer engagement, streamline operations, and provide tailored solutions based on individual customer preferences and behaviors. An AI chat agent is an artificial intelligence-powered conversational agent or chatbot designed to engage in natural language interactions with users, typically to provide customer service, information, or other interactive functionalities. For instance, in April 2023, Rallyware, a US-based software development company, introduced the AI Chat Agent Set to transform direct selling operations. It represents a significant advancement in the direct selling industry, aiming to transform the distributor experience and enable companies better to support their independent sales forces through innovative technology.
How Is The Global Direct Selling Market Segmented?
1) By Type: Single-Level Marketing; Multi-Level Marketing
2) By Application: Wellness; Cosmetics; Household Goods; Other Applications
3) By End-User: Individual Customers; Commercial Customers
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The Direct Selling Global Market Report 2024 provides an overview of the direct selling market for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The direct selling market forecast analyzes direct selling market size, direct selling market share, leading competitor and their market positions.
The Table Of Content For The Direct Selling Market Include:
1. Direct Selling Market Executive Summary
2. Direct Selling Market Segments
3. Direct Selling Market Size And Template Market Growth Rate
4. Key Direct Selling Market Trends
5. Major Direct Selling Market Drivers
……
25. Key Mergers And Acquisitions In The Direct Selling Market
26. Top Direct Selling Companies
27. Direct Selling Market Opportunities And Strategies
28. Direct Selling Market, Conclusions And Recommendations
29. Appendix
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