What Are The 5 Takeaways From The Corporate Identity Design Market Overview 2024
The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033
The Business Research Company’s Corporate Identity Design Global Market Report 2024 offers crucial insights into the corporate identity design market help businesses analyse and build stronger strategies.
Current Market Size and Growth Rate
- The corporate identity design market has seen rapid growth in recent years.
- It increased from $7.57 billion in 2023 to $8.62 billion in 2024, growing at a compound annual growth rate (CAGR) of 13.7%.
- Key factors contributing to this growth include:
- Increased demand for effective brand communication
- Expansion of global businesses
- Need for consistent brand representation
- Rising demand for corporate branding services from small and medium enterprises
- Growing needs in emerging countries
Future Market Projections
- The market is expected to grow to $14.57 billion by 2028 at a CAGR of 14.0%.
- Factors driving future growth include:
- Growing significance of online presence and digital channels
- Increasing globalization
- Rising demand for corporate branding services
- Intensifying competition among businesses to establish unique brand identities
- Greater recognition of visual communication’s role in brand building
- Major trends include:
- Technological advancements
- Demand for aesthetically designed logos
- Customization and storytelling in branding
- Development of visual language
- Popularity of digital media
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The Digital Presence Driving Market Expansion
Significance of Online Presence
- Online presence and digital channels are crucial for businesses to maintain visibility on the internet.
- Benefits of a strong online presence include:
- Increased brand awareness and visibility
- Enhanced customer engagement
- Improved customer support
- Cost-effective marketing
- Effective corporate identity design enhances:
- Brand recognition
- Trust
- User experience
- Example: In 2022, the digital sector contributed $171.25 million to the UK economy, up from 7.1% to 7.2% of the total UK gross value added (GVA).
Key Players in the Corporate Identity Design Market
Major Companies
- Frog Design Inc.
- WPP PLC
- Omnicom Group Inc.
- Interpublic Group
- Avery Dennison Corp.
- ACCO Brands Corp.
- VistaPrint
- Trotec Laser Inc.
- Drytac Corp.
- FASTSIGNS International Inc.
- Signarama Inc.
- Lippincott Williams & Wilkins
- Pentagram
- Image360
- Laminators Inc.
- Signs By Tomorrow co.
- IDEOWORKS Digital Marketing Agency
Innovations Leveraging AI in Corporate Identity Design
AI Enhancements
- Companies are using AI to develop innovative logos and engage audiences.
- Example: In September 2023, Truecaller launched “Search Context,” an AI-powered brand identity enhancing user security and providing real-time information about phone numbers.
Strategic Acquisitions Boosting Design Services
Capgemini’s Strategic Moves
- In June 2021, Capgemini Invent acquired Frog and Cambridge Consultants to enhance its design services.
- This acquisition aimed to integrate Frog and Cambridge Consultants’ expertise to develop new products, services, and experiences for sustainable business growth.
Market Segmentation and Regional Insights
Market Segmentation
- By Type: Logo Design, Identity Design, Brand Design
- By Company Size: Small and Medium Enterprises, Large Enterprises
- By Application: Business, Government, Other Applications
- By Industry Verticals: Technology and Information, Finance and Banking, Healthcare, Retail and Consumer Goods, Other Industries
Regional Insights
- North America was the largest region in the corporate identity design market in 2023.
- Asia-Pacific is expected to be the fastest-growing region in the forecast period.
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The Corporate Identity Design Global Market Report 2024 provides a comprehensive outlook of the corporate identity design market for the historic years (2010 – 2021) and ten years forecast (2023 – 2032). The corporate identity design market forecast offers a thorough analysis on corporate identity design market size, corporate identity design market share, prominent players and their strategies.
The Table Of Content For The Corporate Identity Design Market Include:
1. Corporate Identity Design Market Executive Summary
2. Corporate Identity Design Market Segments
3. Corporate Identity Design Market Size And Corporate Identity Design Market Growth Rate
4. Key Corporate Identity Design Market Trends
5. Major Corporate Identity Design Market Drivers
……
25. Key Mergers And Acquisitions In The Corporate Identity Design Market
26. Top Corporate Identity Design Companies
27. Corporate Identity Design Market Opportunities And Strategies
28. Corporate Identity Design Market, Conclusions And Recommendations
29. Appendix
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