Global Acoustic Vehicle Alerting System Market
Transport

Global Acoustic Vehicle Alerting System Market Analysis: Size, Drivers, Trends, Opportunities And Strategies

The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033

 

The acoustic vehicle alerting system (AVAS) market has seen significant expansion in recent years. Driven by the rising demand for electric vehicles (EVs) and stringent safety regulations, the market grew from $1.69 billion in 2023 to $2.01 billion in 2024, marking an impressive 18.5% compound annual growth rate (CAGR).

  • Regulatory Mandates for Pedestrian Safety: Governments worldwide have introduced regulations requiring AVAS in electric vehicles to enhance pedestrian safety, particularly for the visually impaired.
  • Urbanization and Traffic Densities: Increased urbanization has led to higher traffic densities, necessitating advanced safety measures like AVAS.
  • Environmental Noise Pollution Concerns: With the rise in environmental consciousness, AVAS is gaining traction as a means to balance pedestrian safety with noise pollution reduction.
  • Directional Sound Technology: Adoption of directional sound technology allows for more precise pedestrian alerts, ensuring that only those at risk are notified.

 

Future Prospects: A $3.97 Billion Market by 2028
The AVAS market is expected to continue its rapid growth, reaching $3.97 billion by 2028 at an 18.6% CAGR. This growth will be driven by innovations and the increasing integration of AVAS with emerging automotive technologies.

  • Integration with Autonomous Vehicles: As autonomous vehicles become more prevalent, AVAS systems are being integrated to ensure safety in increasingly complex urban environments.
  • Consumer Demand for Customizable Sounds: The demand for customizable AVAS sounds is rising, allowing vehicle owners to personalize their alert sounds while adhering to safety standards.
  • Smart City Infrastructure: The emergence of smart city infrastructure is supporting the adoption of AVAS, particularly as cities seek to integrate advanced mobility solutions.
  • Collaboration for Enhanced Solutions: Automakers are collaborating with the audio industry to develop enhanced AVAS solutions, focusing on both safety and user experience.
  • Stricter Global Safety Standards: Stricter global safety standards are expected to drive AVAS adoption, ensuring uniform safety measures across regions.

 

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Rising Electric Vehicle Sales: A Key Market Driver
The increasing sales of electric vehicles are a major factor propelling the growth of the AVAS market. As EV adoption rises, the need for effective AVAS systems becomes more critical.

  • Electric Vehicle Surge: Electric vehicles offer a cleaner alternative to traditional internal combustion engine vehicles, and their popularity is soaring due to environmental awareness, government incentives, and technological advancements.
  • AVAS in Electric Vehicles: AVAS systems are essential in EVs to alert pedestrians and cyclists to the vehicle’s presence, compensating for the near-silent operation of electric motors.
  • Record Sales in 2023: In the first quarter of 2023, over 2.3 million electric cars were sold globally, a 25% increase from the previous year. This surge in EV sales directly contributes to the expansion of the AVAS market.

 

Technological Advancements: Hardware-Based Solutions Lead the Way

Leading companies in the AVAS market are focusing on hardware-based solutions to enhance system reliability and performance.

  • Hardware-Based Configurations: By incorporating components like warning sound generators, faders, and equalizers, companies are moving away from software-dependent systems, reducing the need for complex validations.
  • LAPIS Technology’s Innovation: In January 2024, LAPIS Technology introduced the ML22120xx series, the first dedicated speech synthesis integrated circuits for AVAS in electric vehicles. These ICs ensure compliance with regulations and feature fault detection functions for enhanced reliability.

 

Partnerships for Enhanced Road Safety

Collaborations between companies are driving innovations in the AVAS market, with a focus on improving road safety across various vehicle types.

  • THOR AVAS and SunRent Partnership: In May 2024, THOR AVAS partnered with SunRent to install AVAS in electric scooters, aiming to enhance road safety in low-speed traffic scenarios. This partnership highlights the expanding application of AVAS beyond traditional vehicles.

 

Market Segmentation and Regional Insights

The AVAS market is segmented by vehicle type, propulsion type, technology, mounting position, and sales channel, catering to diverse industry needs.

  • Vehicle Type Segmentation: The market covers passenger cars, light commercial vehicles, and heavy commercial vehicles.
  • Propulsion Types: Includes battery electric vehicles (BEV), plug-in hybrid electric vehicles (PHEV), and fuel cell electric vehicles (FCEV).
  • Technology Options: Speaker-based systems, exterior sound generation devices, and in-cabin sound generation systems are among the technologies used.
  • Regional Growth: Asia-Pacific was the largest market in 2023, while Europe is expected to be the fastest-growing region in the forecast period.

The acoustic vehicle alerting system market is poised for continued growth, driven by advancements in vehicle technology, regulatory requirements, and rising consumer demand for safety and customization.

 

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The Acoustic Vehicle Alerting System Global Market Report 2024  provides an overview of the acoustic vehicle alerting system market for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The acoustic vehicle alerting system market forecast analyzes acoustic vehicle alerting system market size, acoustic vehicle alerting system market share, leading competitor and their market positions.

 

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