The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033

Current Market Growth

• 2023 to 2024 Expansion:
  • The mobile augmented reality (MAR) market is booming, with a projected growth from $20.54 billion in 2023 to $27.57 billion in 2024.
  • This represents an impressive compound annual growth rate (CAGR) of 34.3%.
  • Drivers:
    • Increasing demand for immersive user experiences.
    • Rising app-store revenue from in-app and premium purchases.
    • Adoption of AR smart glasses in enterprises.
    • Enhanced use of AR in retail and e-commerce.

Future Market Projections

• 2024 to 2028 Forecast:
  • The market is anticipated to surge to $90.56 billion by 2028.
  • This growth will occur at a CAGR of 34.6%.
  • Forecast Drivers:
    • Expanding AR technology adoption across various sectors.
    • Growing popularity of AR entertainment applications.
    • Integration of AR into social media platforms.
    • Expansion of the online gaming industry.
    • Penetration of 5G technology.

Read The Full Mobile Augmented Reality (MAR) Market Report Here:

https://www.thebusinessresearchcompany.com/report/mobile-augmented-reality-mar-global-market-report

Major Trends in Mobile Augmented Reality

• Innovative AR Applications:
  • Development of new and creative AR applications is on the rise.
• Investment in AR Content:
  • Increased investment in AR content creation and delivery platforms.
• Collaborations with Mobile Manufacturers:
  • Partnerships with mobile device manufacturers to enhance AR experiences.
• Emerging Markets Expansion:
  • Focus on tapping into emerging markets with high AR potential.
• Strategic Partnerships:
  • Collaborations with AR software and hardware providers to drive growth.

Consumer Adoption of Smartphones and Tablets

• Impact on MAR Growth:
  • The widespread use of smartphones and tablets is a key factor driving MAR market expansion.
  • These devices leverage MAR to offer enhanced experiences by overlaying digital information onto the real world.
  • Example: In February 2023, Uswitch Limited reported 71.8 million mobile connections in the UK, with 95% of the population expected to own a smartphone by 2025.

Key Players in the MAR Market

• Major Companies:
  • Apple Inc.
  • Alphabet Inc.
  • Samsung Electronics Co. Ltd.
  • Microsoft Corporation
  • Novac Technology Solutions
  • Lenovo Group Limited
  • Panasonic Corporation
  • Continental AG
  • Xiaomi Corporation
  • Seiko Epson Corporation
  • Sony Semiconductor Solutions Corporation
  • Snap Inc.
  • SoluLab Inc.
  • Kaon Interactive Inc.
  • Blippar Group Limited
  • Scope AR
  • Wikitude GmbH

Notable Developments

• Vuzix Ultralite OEM Platform:
  • Vuzix Corporation launched the Vuzix Z100 smart glasses in January 2024.
  • These glasses feature advanced optics and a custom microdisplay engine for real-time updates and notifications, integrating with AI applications.
• Apple’s Acquisition of Mira:
  • In June 2023, Apple acquired Mira to enhance its AR capabilities.
  • Mira specializes in AR hardware and immersive AR experiences, strengthening Apple’s position in the MAR market.

Market Segmentation

• By Type:
  • Marker-Based
  • Markerless
  • Anchor-Based
• By Offering:
  • MAR Software
  • MAR Services
• By Device Type:
  • Smartphones
  • Tablets
  • PDAs or Handheld Gaming Consoles
  • Other Devices
• By Application:
  • Consumer
  • Aerospace and Defense
  • Healthcare
  • Commercial
  • Enterprise
  • Other Applications

Regional Insights

• North America:
  • Largest market region in 2023, leading in MAR adoption and innovation.
• Asia-Pacific:
  • Expected to be the fastest-growing region due to increasing technological adoption and market potential.

Get A Free Sample On The Global Mobile Augmented Reality (MAR) Market Report:
https://www.thebusinessresearchcompany.com/sample_request?id=15217&type=smp

The Mobile Augmented Reality (MAR) Global Market Report 2024  provides an overview of the mobile augmented reality (MAR) market for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The mobile augmented reality (MAR) market forecast analyzes mobile augmented reality (MAR) market size, mobile augmented reality (MAR) market share, leading competitor and their market positions.

The Table Of Content For The Mobile Augmented Reality (MAR) Market Include:
1. Mobile Augmented Reality (MAR) Market Executive Summary
2. Mobile Augmented Reality (MAR) Market Segments
3. Mobile Augmented Reality (MAR) Market Size And Mobile Augmented Reality (MAR) Market Growth Rate
4. Key Mobile Augmented Reality (MAR) Market Trends
5. Major Mobile Augmented Reality (MAR) Market Drivers
……
25. Key Mergers And Acquisitions In The Mobile Augmented Reality (MAR) Market
26. Top Mobile Augmented Reality (MAR) Companies
27. Mobile Augmented Reality (MAR) Market Opportunities And Strategies
28. Mobile Augmented Reality (MAR) Market, Conclusions And Recommendations
29. Appendix

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