The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033

As per The Business Research Company’s Deodorants Global Market Report 2024, the deodorants market is expected to show significant growth in the forecast period.

Rapid Market Expansion

• Recent Growth: The deodorants market has grown significantly, from $25.75 billion in 2023 to $27.41 billion in 2024, reflecting a CAGR of 6.4%.
• Historical Drivers: Factors contributing to this growth include changing social norms, effective marketing campaigns, increased disposable income, fitness trends, urbanization, population growth, and heightened health and wellness awareness.

Future Projections

• Future Growth: The market is projected to reach $35.45 billion by 2028, with a CAGR of 6.6%.
• Forecast Drivers: Key factors include the rising demand for natural and sustainable products, growing personal hygiene awareness, innovative packaging and applications, gender-neutral products, and the influence of e-commerce.

Key Trends and Innovations

Major Market Trends

• Product Features: Increased adoption of deodorants with antibacterial and antiperspirant properties.
• Technological Advancements: Innovations in deodorant formulations and packaging designs.
• Gender Inclusivity: Emphasis on gender-neutral and inclusive products.
• Variety: Expansion in the range of scents and formulations to cater to diverse preferences and lifestyles.

Innovations in Long-Lasting Protection

• Antiperspirant Technology: Companies are focusing on skin-friendly formulas to enhance sweat protection while maintaining skin health.
• Example: In March 2022, Degree launched the Degree Advanced Antiperspirant, featuring 72-hour microtechnology for continuous sweat and odor protection, boasting 16 new patents.

View More On The Deodorants Market Report 2024 – https://www.thebusinessresearchcompany.com/report/deodorants-global-market-report

Market Drivers

Increasing Demand for Personal Grooming Products

• Hygiene and Self-Care: The growing demand for personal grooming products, including deodorants, is driven by consumers’ desire to maintain hygiene and enhance their appearance.
• Market Impact: Personal care products and services spending rose by 12.3% in 2022, following a 19.3% increase in 2021, highlighting the strong demand.

Key Players

• Major Companies: L’Oreal SA, Christian Dior SE, Procter & Gamble, Unilever PLC, Adidas AG, Henkel AG & Co KGaA, Colgate-Palmolive, Estée Lauder, Kao Corporation, Church & Dwight, Coty Inc., Burberry, Calvin Klein, Avon Products, Giorgio Armani, Lion Corporation, Revlon, Godrej Consumer Products, Beiersdorf, Benetton Group, Cavinkare, EO Products, Each & Every, Erbaviva, Spirit Nest.

Strategic Acquisitions

Harry’s Inc Acquisition of Lume

• Acquisition Details: In December 2021, Harry’s Inc acquired Lume to expand its product portfolio and address consumer needs for comprehensive body odor control.
• Company Growth: This acquisition supports Harry’s Inc’s goal to become a diverse consumer packaged goods company.

Market Segmentation

Product Types

• Categories: Spray, Roll-On, Cream, and Other Products.

Packaging Materials

• Materials: Metal, Plastic, and Other Packaging Materials.

Distribution Channels

• Channels: Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail, and Other Distribution Channels.

End-Users

• User Segments: Men, Women, and Other End Users.

Regional Insights

Largest and Fastest-Growing Regions

• Current Leader: Europe was the largest region in the deodorants market in 2023.
• Future Growth: Asia-Pacific is expected to be the fastest-growing region during the forecast period.

The deodorants market is poised for continued growth, driven by evolving consumer preferences, technological advancements, and strategic market expansions.

Request A Sample Of The Global Deodorants Market Report 2024:

https://www.thebusinessresearchcompany.com/sample_request?id=15159&type=smp

The Deodorants Global Market Report 2024  provides an in-depth analysis on the deodorants market size, trends and drivers, opportunities, strategies, and companies analysis. The countries covered in the deodorants market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA, and the major seven regions are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

View More Related Reports –

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Cosmetics Stores Global Market Report 2024

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