The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033

Strong Market Expansion

• The air fresheners market has shown robust growth, increasing from $12.51 billion in 2023 to $13.47 billion in 2024, with a CAGR of 7.6%.
• Forecasted to reach $18.27 billion by 2028, growing at a CAGR of 7.9%.
• Growth driven by increased demand for air care, rising car sales, pet ownership, luxury lifestyles, and environmental concerns.

Addressing Indoor Air Pollution

• Rising awareness about indoor air quality boosts market growth.
• Larger household sizes and urbanization contribute to increased demand.
• Consumer focus shifts towards health, wellness, and organic air freshener options.

Environmental Concerns Driving Market Dynamics

Impact of Rising Air Pollution

• Increased air pollution levels propel air freshener market growth.
• Industrialization, urbanization, transportation, and fossil fuel use contribute to air pollutants.
• Air fresheners mitigate indoor air quality issues but also release VOCs and secondary pollutants.

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Strategic Industry Developments

Innovative Automotive Solutions

• Companies innovate with cabin air fresheners to meet consumer preferences.
• Premium Guard Inc. introduces PureFLOW cabin air fresheners for cars, enhancing driving experiences.
• Features slow-release technology and odor elimination for extended freshness.

Market Expansion Through Acquisitions

• Scentbird’s acquisition of Drift expands into the car air freshener segment.
• Strengthens market presence and explores collaborative opportunities.
• Drift positioned to leverage Scentbird’s fragrance expertise for growth.

Market Segmentation and Regional Insights

Segmentation Overview

• Product Types: Sprays, aerosols, electric, gel, candle air fresheners.
• Customer Types: Individual consumers, enterprises.
• Distribution Channels: Hypermarkets, retail stores, pharmacies, online markets.
• Applications: Household, corporate offices, automotive, residential.

Regional Insights

• Europe: Largest market in 2023, driven by high urbanization and environmental concerns.
• Asia-Pacific: Fastest-growing region, poised for significant expansion in the forecast period.

In conclusion, the air fresheners market continues to expand rapidly, driven by environmental concerns, urbanization, and consumer preferences for enhanced indoor air quality. Innovations in product offerings, such as cabin air fresheners for automotive applications, and strategic acquisitions are reshaping the market landscape. As the market evolves, there is a growing emphasis on eco-friendly solutions and customization options, reflecting broader consumer trends towards sustainability and personalization in air care products.

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The Air Fresheners Global Market Report 2024  provides an overview of the air fresheners market for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The air fresheners market forecast analyzes air fresheners market size, air fresheners market share, leading competitor and their market positions.

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