Global Personal Lubricants Market

5 Major Insights Into The Personal Lubricants Market Report 2024

The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033


The Business Research Company’s Personal Lubricants Global Market Report 2024 offers crucial insights into the personal lubricants market help businesses analyse and build stronger strategies.


The personal lubricants market has experienced substantial growth in recent years, driven by various factors and trends. This blog explores the past and future growth of the market, the influence of erectile dysfunction, and the impact of product innovations.


Recent Market Growth

Market Size Expansion

  • 2023 Market Size: $1.46 billion
  • 2024 Projection: $1.61 billion
  • CAGR: 10.1%


Factors Driving Growth (Historic Period)

  • Women’s Health and Menopause: Increased awareness and solutions for women’s health issues.
  • Mass Media and Marketing: Greater visibility and acceptance due to media influence.
  • Retail Availability and Accessibility: Easier access through various retail channels.
  • LGBTQ+ Inclusivity and Product Diversity: Inclusive marketing and diverse product offerings.
  • Aging Population: Growing demand from an older demographic seeking sexual wellness solutions.


Future Market Projections

Continued Market Expansion

  • 2028 Market Size: $2.38 billion
  • CAGR: 10.2%

Factors Driving Future Growth

  • E-commerce Dominance: Increased online sales and convenience.
  • Organic and Natural Lubricants: Rising preference for natural ingredients.
  • Consumer Education and Empowerment: Better-informed consumers making proactive choices.
  • Cultural Shifts Towards Openness: More open conversations about sexual health.
  • Health and Wellness Trends: Integration of lubricants into broader wellness routines.


Read The Full Personal Lubricants Market Report Here:


Trends Shaping the Future

Innovative Formulations and Ingredients

  • Customization and Specialty Lubricants: Tailored products for specific needs.
  • CBD-Infused Lubricants: Growing popularity of CBD for enhanced pleasure and relaxation.
  • Social Media and Influencer Marketing: Influencers playing a key role in consumer education and product promotion.


Rise of Online Retail Channels

  • Convenience and Discretion: Online shopping offers privacy and ease.
  • Broader Reach: Ability to serve a global customer base.

Erectile Dysfunction and Market Growth

Impact of Erectile Dysfunction

  • Rising Prevalence: Increasing rates of erectile dysfunction among men.
  • Market Driver: Lubricants used to facilitate sexual contact and enhance performance.

Statistics and Projections

  • Current Cases: Over 30 million men in the US (2022).
  • Future Projections: 322 million men globally by 2025, with significant growth in Africa, Asia, and South America.

Leading Companies

  • Notable Players: Church & Dwight Co. Inc., Reckitt Benckiser Group PLC, BioFilm Inc., and more.
  • Market Strategies: Focus on innovation, expanding product lines, and strategic acquisitions.


Product Innovations Transforming the Market

Playground’s Debut Lubricant Collection

  • Launch Date: May 2022
  • Unique Formulation: Uses Ashwagandha, Black Cohosh, and Horny Goat Weed.
  • Features: Long-lasting, silky feel, pH-balanced, and vegan-friendly.

CC Wellness Acquires Shibari Wands

  • Acquisition Date: December 2022
  • Objective: Expand wellness and personal care brand portfolio.


Market Segmentation

By Type

  • Water-Based: Popular for its versatility and ease of cleaning.
  • Silicon-Based: Known for its longevity and slickness.
  • Oil-Based: Preferred for certain types of intimate activities.

By Distribution Channel

  • Online Stores: Growing rapidly due to convenience.
  • Drug Stores: Traditional retail presence.
  • Hyper Markets and Super Markets: Widely accessible.
  • Specialty Stores: Focused on sexual wellness products.

By End-User

  • Male: Significant demand driven by erectile dysfunction solutions.
  • Female: Growing market due to menopause and sexual health awareness.


Regional Insights

North America

  • 2023 Status: Largest market region.
  • Key Drivers: Advanced healthcare systems, higher awareness, and strong retail infrastructure.


  • Growth Projection: Fastest-growing region.
  • Key Factors: Increasing acceptance, rising disposable incomes, and expanding retail networks.


The personal lubricants market is on a robust growth trajectory, driven by demographic changes, health trends, and innovative products. With the increasing prevalence of erectile dysfunction and the rise of e-commerce, the market is set to expand further, offering new opportunities and products for diverse consumer needs.


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The Personal Lubricants Global Market Report 2024  provides a comprehensive outlook of the personal lubricants market for the historic years (2010 – 2021) and ten years forecast (2023 – 2032). The personal lubricants market forecast offers a thorough analysis on personal lubricants market size, personal lubricants market share, prominent players and their strategies.


The Table Of Content For The Personal Lubricants Market Include:
1. Personal Lubricants Market Executive Summary
2. Personal Lubricants Market Segments
3. Personal Lubricants Market Size And Personal Lubricants Market Growth Rate
4. Key Personal Lubricants Market Trends
5. Major Personal Lubricants Market Drivers
25. Key Mergers And Acquisitions In The Personal Lubricants Market
26. Top Personal Lubricants Companies
27. Personal Lubricants Market Opportunities And Strategies
28. Personal Lubricants Market, Conclusions And Recommendations
29. Appendix


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