Humectants Market

Understand How The Humectants Market Is Set To Grow In Through 2024-2033

The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033


The humectants market has seen robust growth recently and is poised for even more significant expansion in the coming years. This blog delves into the factors driving this growth, future projections, and key trends shaping the market.

Recent Market Growth

  • Market Expansion: The humectants market grew from $28.64 billion in 2023 to $30.8 billion in 2024, at a compound annual growth rate (CAGR) of 7.5%.
  • Key Drivers:
    • Growth in the food and beverage industry
    • Increasing pharmaceutical applications
    • Rising prevalence of dry and sensitive skin conditions
    • Functional properties in food products
    • Demand in agriculture for improved moisture retention

Future Market Projections

  • Continued Growth: The market is expected to reach $41.27 billion by 2028, with a CAGR of 7.6%.
  • Growth Factors:
    • Growing clean beauty movement
    • Rise of e-commerce platforms
    • Demand for functional foods and nutraceuticals
    • Increased R&D in healthcare applications
    • Global water scarcity concerns driving innovation in moisture retention


Read The Full Humectants Market Report Here:


Major Trends in the Forecast Period

  • Innovations in Packaging: New packaging solutions enhancing product shelf life and consumer appeal.
  • Customization in Personal Care Products: Personalized formulations for specific skin types and needs.
  • Advancements in Biotechnology: Enhanced production processes and new product developments.
  • Cross-Industry Collaboration: Partnerships between companies in different sectors to develop innovative solutions.
  • Innovation in Formulations: Development of new and improved humectant formulations for various applications.

The Surge in Cosmetic Demand

  • Rising Cosmetic Demand: The increased demand for cosmetics is a significant driver of the humectants market.
    • Cosmetic Applications: Humectants are vital in lotions, shampoos, and other personal care products for their moisturizing properties.
    • Market Impact: As the demand for cosmetics grows, so does the demand for humectants.
    • Key Statistics: L’Oréal’s active cosmetic segment saw a 31.8% sales increase in 2021, highlighting the rising demand for cosmetics.

Innovations Driving Market Growth

  • Innovative Products: Companies are focusing on innovations to maintain their market position.
    • Example: In 2022, Nexus Ingredient launched MoistPlus Syrup, an all-natural humectant made from cassava root, offering unmatched moisture retention and shelf-life extension.

Strategic Acquisitions

  • Vantage Specialty Chemicals: In March 2022, Vantage acquired JEEN International Corporation and BotanicalsPlus Inc.
    • Impact: This acquisition enhances Vantage’s capabilities and market presence in the personal care ingredients sector.

Market Segmentation

  • By Product:
    • Sugar Alcohol
    • Alpha Hydroxy Acid
    • Glycols
    • Other Products
  • By Source:
    • Synthetic
    • Natural
  • By Application:
    • Food and Beverages
    • Oral and Personal Care
    • Pharmaceuticals
    • Animal Feed
    • Paint and Coating
    • Pesticides
    • Other Applications

Regional Insights

  • North America: The largest region in the humectants market in 2023.
  • Asia-Pacific: Expected to be the fastest-growing region during the forecast period, driven by increasing industrialization and demand for personal care products.


The humectants market is on a robust growth trajectory, driven by rising demand in various industries such as food and beverage, pharmaceuticals, and cosmetics. Innovations in product formulations, strategic acquisitions, and the increasing importance of e-commerce are key factors propelling this market forward. As the market continues to expand, companies that focus on sustainability, customization, and technological advancements will likely lead the way in capturing new opportunities and meeting evolving consumer demands.


Get A Free Sample On The Global Humectants Market Report:


The Humectants Global Market Report 2024  provides an overview of the humectants market for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The humectants market forecast analyzes humectants market size, humectants market share, leading competitor and their market positions.


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