Entertainment And Media Market

Entertainment And Media Market Overview: Market Size, Major Drivers And Trends

The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033


  • Strong Market Growth in Recent Years
    • Grew from $2507.25 billion in 2023 to $2706.24 billion in 2024.
    • Compound annual growth rate (CAGR) of 7.9%.
  • Key Drivers of Historic Growth
    • Widespread smartphone adoption.
    • Influence of social media platforms.
    • Dominance of streaming services.
    • Increased content personalization.
    • Globalization of content.

Future Projections: Continued Strong Growth

  • Expected Market Expansion
    • Projected to reach $3545.76 billion in 2028.
    • CAGR of 7.0%.
  • Forecasted Growth Factors
    • Increasing adoption of subscription models.
    • Evolution of live events.
    • Growth of podcasting.
    • Rise of interactive and immersive content.
    • Focus on sustainability in entertainment.
    • Impact of regulatory changes.
  • Emerging Trends
    • Integration of blockchain in media.
    • Adoption of AI and machine learning.
    • Advances in remote production technologies.
    • Development of augmented reality (AR) and virtual reality (VR).
    • Growth of the metaverse.


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Smartphone Penetration: A Major Growth Catalyst

  • Increasing Smartphone Use
    • Enhanced portability and connectivity.
    • Access to information and entertainment anywhere, anytime.
    • Significant increase in smartphone penetration globally.
  • Examples of Rising Smartphone Usage
    • In the UK, 71.8 million mobile connections were active in 2022.
    • 95% of the UK population projected to have smartphones by 2025.
    • In Australia, 79.60% of the population used smartphones in 2022.
    • Number of smartphone users in Australia predicted to reach 2.8 million.

Key Industry Players and Innovations

  • Major Companies in the Market
    • Comcast Corporation, Grupo Televisa, The Walt Disney Company, Sony Group Corporation, Alphabet Inc., and others.
    • Leading in market innovation and expansion.
  • Technological Innovations
    • Adoption of cutting-edge technologies.
    • Example: HCL Technologies’ All-Access Media Marketplace Platform.
    • Collaboration with Microsoft and CoreSite for advanced media workflow solutions.

Strategic Acquisitions: Enhancing Content Libraries

  • Amazon’s Major Acquisition
    • In March 2022, Amazon acquired Metro-Goldwyn-Mayer Studios Inc. for $8.5 billion.
    • Expanded content library for Amazon Prime Video.
    • Metro-Goldwyn-Mayer Studios Inc. is a leading television production company.

Market Segmentation

  • By Product
    • Film, Music, Social Media, Video and Animation, Video Games, Other Products.
  • By Revenue Type
    • Advertisement Revenue, Subscription-Based Revenue, Other Revenues.
  • By Application
    • Wire, Wireless, Other Applications.

Regional Insights

  • North America
    • Largest region in the entertainment and media market in 2023.
    • Strong market presence and continued growth.

In conclusion, the entertainment and media market is experiencing robust growth, driven by factors such as increased smartphone penetration, the influence of social media, and the dominance of streaming services. With promising forecasts and emerging trends in technology and content delivery, this market presents significant opportunities for industry players globally. The focus on innovative technologies, strategic partnerships, and acquisitions will continue to shape the future of the entertainment and media landscape.


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The Entertainment And Media Global Market Report 2024  provides an overview of the entertainment and media market for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The entertainment and media market forecast analyzes entertainment and media market size, entertainment and media market share, leading competitor and their market positions.


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