The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033

Rapid Market Growth

• Strong Growth Trajectory: The sauna and spa market has experienced robust growth recently, expanding from $3.75 billion in 2023 to an anticipated $3.97 billion in 2024 at a CAGR of 5.7%.
• Factors Driving Growth: Key contributors to this expansion include cultural heritage, urbanization, increased stress levels, rising disposable income, the surge in wellness tourism, and the recognition of medical benefits associated with sauna and spa use.

Future Market Projections

• Continued Expansion: The market is poised to continue its upward trajectory, with projections indicating growth to $5.00 billion by 2028, maintaining a CAGR of 5.9%.
• Emerging Drivers: Health consciousness, corporate wellness programs, eco-friendly practices, and a wellness-focused lifestyle are expected to drive future growth.
• Innovative Trends: Anticipated trends include technological advancements, the integration of sauna and spa facilities in hospitality sectors, the adoption of sauna treatments for health maintenance, and the rise of personalized spa treatments.

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Wellness Tourism: A Major Growth Catalyst

• Rising Popularity: Wellness tourism, which emphasizes holistic well-being through activities like spa treatments and yoga retreats, is significantly boosting the sauna and spa market.
• Industry Insights: According to the Global Wellness Institute, the global wellness industry was valued at $5.6 trillion in 2022 and is projected to grow to over $8.5 trillion by 2027.
• Regional Impact: In North America, the wellness tourism sector reached $266.8 billion in 2022, with per capita spending on wellness increasing from $4,570 in 2021 to $5,108 in 2022.
• Market Influence: The growth of wellness tourism is driving demand for sauna and spa services, fostering industry innovation and expansion.

Key Players in the Market

• Leading Companies: The market features prominent players such as Jaquar Group, Kohler Co., Pentair plc, Roca Sanitario S.A., Fluidra S.A., Harvia Oyj, and many others.
• Strategic Moves: These companies are continuously innovating and expanding their product offerings to maintain a competitive edge.

Innovations in Holistic Wellness

• Advanced Solutions: Companies are introducing advanced products like contrast heat therapy saunas, which offer holistic wellness benefits through alternating hot and cold treatments.
• Example of Innovation: In May 2023, Plunge launched the Plunge Sauna, designed to enhance wellness through heat therapy and complementing its cold plunge products for contrast therapy.

Strategic Acquisitions

• Kohler’s Expansion: In January 2024, Kohler acquired KLAFS, a German wellness product manufacturer, to strengthen its portfolio in the luxury kitchen and bath market. This acquisition aims to integrate KLAFS’ expertise in saunas and steam rooms with Kohler’s product offerings.

Market Segmentation

• Type: The market is segmented by type into entertainment and medical.
• Application: Applications include hotel and hospitality, gym or fitness and spas, household, and other applications.
• End User: The market caters to both male and female users.

Regional Insights

• North America’s Dominance: North America was the largest market in 2023.
• Future Growth: Europe is expected to be the fastest-growing region during the forecast period.

Conclusion

The sauna and spa market is on a dynamic growth path, driven by wellness tourism, health consciousness, and innovative treatments. As major companies continue to innovate and expand their offerings, the market is well-positioned for sustained growth and increased consumer engagement.

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The Sauna And Spa Global Market Report 2024  provides comprehensive insights on the sauna And spa market size, trends and drivers, opportunities, strategies, and competitor analysis. The countries covered in the sauna And spa market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA, and the major seven regions are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

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