Indoor Location Market
Retail And Wholesale

Global Indoor Location Market Report 2024: Size, Drivers, And Top Segments

The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2024 and forecasted to 2033


The indoor location market has experienced exponential growth in recent years and is set to continue its upward trajectory. This blog explores the factors driving this growth, the role of smartphones, innovations, and significant acquisitions shaping the future of this market.


Market Size and Growth Projections

Current and Future Market Size

  • 2023: $11.37 billion
  • 2024: $14.09 billion at a CAGR of 23.9%
  • 2028: $33.58 billion at a CAGR of 24.2%

The impressive growth in the historic period is largely due to:

  • Increasing applications powered by beacons and Bluetooth Low Energy (BLE) tags.
  • The retail sector’s rising use of proximity-based solutions.
  • Greater adoption of IoT and connected devices.
  • A growing emphasis on understanding consumer preferences and behavior.

Drivers of Future Growth

Government Initiatives and Technological Limitations

  • Smart Cities: Government initiatives worldwide are pushing the development of smart cities, driving the need for advanced indoor location services.
  • GPS Limitations: Traditional GPS technology is inefficient in indoor environments, necessitating more accurate indoor location solutions.

Demand and Adoption Trends

  • Navigation and Real-Time Services: Increasing demand for precise and real-time indoor navigation and location services.
  • Data Analytics in Retail: Enhanced adoption of data analytics to improve customer experience and operational efficiency.

Technological Advancements

  • AR Integration: The integration of indoor location services with augmented reality (AR) for enhanced navigation experiences.
  • RTLS: Real-Time Location Systems (RTLS) becoming more prevalent.
  • Cloud Platforms: Growing use of cloud-based indoor location platforms.

Role of Smartphones in Market Expansion

Smartphones are pivotal in the growth of the indoor location market due to their widespread use and advanced capabilities.

Key Factors Driving Smartphone Usage

  • Multifunctionality: Smartphones offer diverse features, from internet access to advanced computing capabilities.
  • Accessibility and Technology: Improved technology and accessibility have increased smartphone adoption.
  • App Ecosystem: A robust ecosystem of apps supports various functionalities, including indoor navigation.


View More On The Indoor Location Market Report 2024 –


Impact on Indoor Location Services

Smartphones use a combination of sensors, wireless technologies, and mapping apps to deliver accurate indoor positioning and navigation. For example, in the UK, smartphone usage in households is projected to rise from 91.43% in 2021 to 93.8% by 2026, further driving the indoor location market.

Innovations in the Indoor Location Market

ArcGIS Indoor Positioning System (IPS)

  • Development: Esri developed the ArcGIS IPS in July 2022.
  • Functionality: Uses Bluetooth beacons to provide real-time indoor location services.
  • Applications: Enhances wayfinding, supports flexible seating management, and ensures safety in hybrid workplaces.

Strategic Acquisitions

Verizon’s Acquisition of Senion

  • Date: June 2021
  • Purpose: To enhance Verizon’s capabilities in managing indoor spaces and optimizing productivity.
  • Impact: Enables better tracking and management of people, machines, and IoT-enabled items within indoor environments.

Market Segmentation

The indoor location market is segmented into various categories, enhancing its ability to cater to diverse needs:

By Offering

  • Hardware
  • Solutions
  • Services

By Technology

  • Bluetooth Low Energy (BLE)
  • Ultra-wideband (Uwb)
  • Wi-Fi
  • Radio Frequency Identification (RFID)
  • Magnetic Positioning

By Application

  • Emergency Response Management
  • Sales and Marketing Optimization
  • Remote Monitoring
  • Predictive Asset Maintenance
  • Supply Chain Management
  • Inventory Management

By Vertical

  • Retail
  • Travel and Hospitality
  • Media and Entertainment
  • Transportation and Logistics
  • Government and Public Sector
  • Manufacturing
  • Healthcare and Pharmaceuticals

Regional Insights

  • Largest Region (2023): North America
  • Fastest-Growing Region (Forecast): Asia-Pacific


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The Indoor Location Global Market Report 2024  provides comprehensive insights on the indoor location market size, trends and drivers, opportunities, strategies, and competitor analysis. The countries covered in the indoor location market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA, and the major seven regions are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.


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