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Eco-friendly packaging is driving the growth of the poly-coated kraft paper market. The term eco-friendly packaging refers to packaging that can be recycled, is safe for individuals and the environment, and is made from recycled materials. The poly-coated kraft paper is made from pure kraft paper with a polyethylene coating, making it environmentally friendly.

• Consumer Preference for Eco-Friendly Packaging: According to the Global Buying Green Report, 67% of consumers emphasize recycling packaging when purchasing products, highlighting the growing importance of eco-friendly solutions.
• Limited Chemical Usage: The manufacturing process of kraft paper involves minimal chemical usage, aligning with sustainability trends and consumer demand for greener options.
• Key Players: Major companies in the market include WestRock Company, Mondi PLC, International Paper Company, and others.

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Product Innovation Revolutionizes Poly-Coated Kraft Paper Packaging

Product innovation emerges as a key trend in the poly-coated kraft paper market, with major companies introducing sustainable solutions to enhance market position.

• Innovative Solutions: BillerudKorsnäs introduced Performance White Barrier, a sack paper eliminating the need for plastic film barriers. This innovation addresses sustainability concerns while maintaining performance standards.
• Market Expansion: BillerudKorsnäs’ acquisition of Verso in December 2021 strengthens its presence in North America, enabling the development of sustainable growth strategies in the region.

Market Segmentation and Growth Prospects

The poly-coated kraft paper market is segmented based on grade, packaging formats, and end-use applications.

1. By Grade:
   • Unbleached
   • Bleached
   • Natural
2. By Packaging Formats:
   • Bags
   • Sacks
   • Pouches
   • Envelopes
3. By End Use:
   • Food and Beverages
   • Building and Construction
   • Automotive
   • Cosmetics and Personal Care
   • Electrical and Electronics
   • Chemicals and Agrochemicals
   • Other End Uses

Regional Dynamics and Market Forecast

Asia-Pacific led the poly-coated kraft paper market in 2023, with North America projected as the fastest-growing region in the forecast period.

• Market Size Projection: The market is expected to reach $5.61 billion by 2028, driven by factors such as increased emphasis on sustainable packaging, compliance with environmental regulations, and expansion of e-commerce packaging solutions.
• Growth Drivers: Sustainability trends, rise in e-commerce, and consumer demand for greener options contribute to market expansion.
• Major Players and Market Landscape: Key players include WestRock Company, Billerud AB, Georgia-Pacific LLC, Mondi PLC, and others, reflecting a competitive yet innovative market landscape.

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The Poly Coated Kraft Paper Global Market Report 2024 provides an overviewof the poly coated kraft paper market for the time series: historic years (2010 -2021) and ten years forecast (2023 – 2032).The poly coated kraft paper market forecast analyzespoly coated kraft papermarket size, poly coated kraft paper market share,leading competitor and their market positions.

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