The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

The global ginger beer market is effervescing with growth, anticipating a leap from $6.85 billion in 2022 to $7.36 billion in 2023, driven by a robust Compound Annual Growth Rate (CAGR) of 7.4%. As we peer into the future, the market is poised to reach $9.62 billion in 2027, sustaining a commendable CAGR of 6.9%.

Ginger’s Healthful Aura: Wellness Driving Growth

The escalating awareness surrounding health and wellness emerges as a key catalyst propelling the ginger beer market forward. Health and wellness, encompassing physical, social, spiritual, emotional, intellectual, environmental, and occupational well-being, is steering consumer preferences towards beverages that offer more than just refreshment. Ginger, a versatile spice, is renowned for its potential health benefits. From alleviating nausea and upset stomach to providing antioxidants that safeguard cells from damage, ginger positions itself as a natural remedy within the wellness narrative. Notably, a report from the American Medical Association reveals a substantial rise in healthcare spending in the United States, reaching $4.1 trillion in 2020. This surge in health consciousness is expected to amplify the demand for ginger beer.

The Players: Brewing the Ginger Symphony

The ginger beer market boasts a diverse array of major players orchestrating its growth. Dominant figures include John Crabbie & Company Limited, Bundaberg Brewed Drinks Pty Ltd., Fevertree Drinks plc., and Fentimans. Other noteworthy contributors encompass Rachel’s Ginger Beer, Gunsberg, Goslings Rum, and Old Jamaica Ginger Beer, forming a formidable lineup in the ginger-infused beverage arena.

Innovating the Pour: Key Trend of Product Innovation

Innovation becomes the fizzing trend defining the ginger beer market. Leading companies are steering their strategies towards crafting novel products, securing their standing in this dynamic market. T-Mobile US Inc., a major wireless network operator in the U.S., set the stage for innovation in June 2021. The collaboration with Jones Soda Co. gave birth to 5Ginger Beer, a premium non-alcoholic brew designed for standalone enjoyment or as a versatile base for cocktails and mocktails. This creative alliance illustrates the industry’s commitment to pushing the boundaries of flavor and experience.

Segmenting the Ginger Elixir: Market Dynamics

The global ginger beer market unfolds its diversity through meticulous segmentation based on type, process, distribution channels, and applications.

1) By Type: Alcohol’s Presence and Beyond

• Alcoholic: Offering a spirited twist to the ginger experience.
• Non-alcoholic: Catering to a broader audience seeking a refreshing and healthful alternative.

2) By Process: Fermented vs. Non-Fermented

• Fermented: Harnessing the transformative power of fermentation.
• Non-Fermented: Delivering crispness without the fermentation journey.

3) By Distribution Channel: Where the Bubbles Flow

• Supermarket: Mainstream accessibility for the everyday consumer.
• Convenience Stores: On-the-go availability for the fast-paced consumer.
• Specialty Stores: Catering to discerning taste buds seeking unique flavors.
• Online Stores: The digital frontier for convenient and diverse purchasing options.

4) By Application: From Shelf to Table

• Retail: Meeting consumer demands in traditional brick-and-mortar settings.
• Catering: Satisfying the beverage preferences in the dynamic world of hospitality.

Geographical Bubbles: North America Leading the Sip

In 2022, North America held the crown as the largest region in the ginger beer market share. However, the stage is set for a shift, with the anticipation of Asia-Pacific emerging as the fastest-growing region in the upcoming forecast period.

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The Ginger Beer Global Market Report 2023  provides an overview of the ginger beer market for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The ginger beer market forecast analyzes ginger beer market size, ginger beer market share, leading competitor and their market positions.

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