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The global fruit puree market is on a trajectory of growth, poised to expand from $4.22 billion in 2022 to $4.54 billion in 2023, marking a notable Compound Annual Growth Rate (CAGR) of 7.6%. As we look ahead, the forecast for 2027 projects further expansion, reaching $5.84 billion at a steady CAGR of 6.5%. Let’s delve into the factors steering this growth and the trends shaping the landscape of the fruit puree market.

Nutrition in a Sip: Driving Forces of Market Growth

The surge in demand for functional food and beverages emerges as a pivotal force propelling the growth of the fruit puree market. Functional foods and beverages, enriched with additional nutrients and energy supplements, are becoming increasingly popular among health-conscious consumers. The incorporation of natural options such as fruit purees, derived from a variety of fruits like berries, apples, and bananas, enhances the nutritional profile of these products. For example, the global consumption of probiotics, a type of functional food, witnessed a rise from $448 billion in 2019 to $476 billion in 2021, according to the International Probiotics Association. This surge in demand for functional products is a key driver for the fruit puree market.

• Functional foods and beverages, incorporating fruit purees, are gaining popularity.
• Global probiotic consumption increased from $448 billion in 2019 to $476 billion in 2021.

Market Leaders: Paving the Path to Success

The fruit puree market boasts a roster of major players steering its course. Symrise AG, Tate And Lyle PLC, Welch Foods Inc., and SunOpta Inc. are among the significant contributors, illustrating a collective commitment to delivering high-quality fruit puree products globally.

Innovation on the Menu: Key Trend in the Market

A key trend gaining momentum in the fruit puree market is product innovation. Leading companies in this domain are actively introducing novel products to not only meet consumer demands but also to stay ahead in a competitive market. A noteworthy example is Oregon Fruit Products LLC, a US-based manufacturer, which launched a tart Rhubarb Puree along with a new line of certified organic products in July 2023. This innovative puree, devoid of preservatives or additives, is tailored for various beverage styles, including IPA, fruited sour, non-alcoholic seltzers, and kombuchas.

• Oregon Fruit Products LLC launched a Rhubarb Puree and a line of certified organic products.
• Innovative puree options cater to diverse beverage styles, fostering versatility.

Segmentation: Tailoring to Diverse Tastes and Preferences

The global fruit puree market employs a comprehensive segmentation strategy, recognizing different fruit types, categories, and applications:

1. By Fruit Type:
   • Apple Puree
   • Banana Puree
   • Plum Puree
   • Strawberry Puree
   • Other Fruit Types
2. By Category:
   • Organic
   • Conventional
3. By Application:
   • Beverages
   • Bakery
   • Baby Food
   • Other Applications

Global Landscape: Asia-Pacific Takes the Lead

In 2022, Asia-Pacific emerged as the largest region in the fruit puree market, showcasing the region’s robust contribution to the industry. Looking forward, Asia-Pacific is poised to maintain its prominence and lead the global market growth during the forecast period.

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The Fruit Puree Global Market Report 2023  provides an overview of the fruit puree market for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The fruit puree market forecast analyzes fruit puree market size, fruit puree market share, leading competitor and their market positions.

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