The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

Growing urbanisation will stimulate innovation in traditional radio advertising production, driving the market during the projection period.

The global traditional radio advertising market is expected to grow from $2995.73 billion in 2020 to $3198.95 billion in 2021 at a compound annual growth rate (CAGR) of 6.8%. The market is expected to reach $4341.03 billion in 2025 at a CAGR of 8%.

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Global Traditional Radio Advertising Market Segments Include:

• By Type: Terrestrial Radio Broadcast Advertising, Satellite Radio Advertising
• By Enterprise Size: Large Enterprise, Small And Medium Enterprise
• By Industry Vertical: Automotive, Financial Services, Media And Entertainment, Fast-Moving Consumer Goods (FMCG), Retail, Real Estate, Education, Other industry verticals
• By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global traditional radio advertising market in 2021.

Major Market Players in the traditional radio advertising market include Gumas, Sirius XM Radio Inc., iHeartMedia Inc., Entercom Communications Corp., National Public Radio Inc., Strategic Media Inc., The Radio Agency, Jacob Tyler, Pandora Media Inc.

Radio technological developments have emerged as a crucial trend gaining traction in the traditional radio advertising business. Radio technological advancements in the market are assisting in better traditional radio advertising. For example, Ericsson, a Swedish provider of information and communication technology (ICT) to service providers, will offer antenna-integrated radio (AIR) in 2020. The ability of antenna-integrated Radio (AIR) to assist mobile operators in building mid-band 5G networks more quickly and widely without expanding the size of their sites is a distinguishing feature. Existing locations do not necessitate any additional physical space. When paired with massive MIMO, the new solutions enable communications service providers to roll out mid-band 5G more quickly and broadly. This improvement could aid in the provision of better radio advertising solutions.

The Traditional Radio Advertising Global Market Report 2023  provides a traditional radio advertising market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The traditional radio advertising market forecast analyzes traditional radio advertising market size, traditional radio advertising market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The practise of paying for commercial time on well-known radio stations to advertise goods and services is known as traditional radio advertising. Traditional radio commercials can be utilised to target certain audiences, air more frequently, elicit strong emotions, and increase demand.

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