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The huge population that subscribes to newspapers and magazines are expected to drive innovation in print advertising manufacturing, thus driving the market during the forecast period.

The global print advertising market is expected to grow from $49.01 billion in 2022 to $51.81 billion in 2023 at a compound annual growth rate (CAGR) of 5.7%. The global print advertising market size is expected to grow to $62.64 billion in 2027 at a CAGR of 4.9%.

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Global Print Advertising Market Segments Include:

• By Type: Newspaper Advertising, Magazine Advertising, Posters and Banners, Other Types
• By Industry: Retail, Electronics and Telecommunications, Insurance and Finance, Automotive, Other Industries
• By Provider: Large Enterprise, Small and Medium Enterprise
• By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global print advertising market in 2021.

Major Market Players in the print advertising market include Ogilvy & Mather, MullenLowe, McCann Worldgroup, Publicis Groupe, Dentsu, Havas, Grey Global, Droga 5, BBDO, VMLY&R, WPP Group PLC.

Brands have invested in long-form print advertisements, or full-page, full-worded communications. This is likely to be a major trend in the print advertising market. Brands, in general, will have a lot to communicate to their customers and positions to articulate. They, therefore, require communication that is not limited to 145 characters, a 15-second flash of information, or a single impactful visual. For instance, in July 2020, MasterCard published a two-page broadcast in The New York Times to express its support for the LGBTQIA+ community. Also, for its support of GLAAD’s NEON Legacy Series, a photo and video collection were created by black LGBTQIA+ creators. In 2020, P&G published a long-form of a print ad for its product Secret Deodorant/Anti-Perspirant that focuses on asking people to take part in Secret’s call for gender equality.

The Print Advertising Global Market Report 2023  provides a print advertising market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The print advertising market forecast analyzes print advertising market size, print advertising market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Print advertising is a sort of marketing in which advertisements are distributed through various print media channels such as newspapers, magazines, and journals in order to reach a larger target audience and capture their attention when they read particular publications. The purpose of print advertising is to influence a reader to buy an advertised product, either physically in a store or digitally on a company’s website.

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