The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

The companies operating in the various industries are concentrating on increasing profits and expanding their consumer base by focusing on customer satisfaction are expected to drive innovation in marketing research and analysis services manufacturing, thus driving the market during the forecast period.

The global marketing research and analysis services market is expected to grow from $73.19 billion in 2022 to $75.78 billion in 2023 at a compound annual growth rate (CAGR) of 3.5%. The global marketing research and analysis services market size is expected to grow to $86.49 billion in 2027 at a CAGR of 3.4%.

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Global Marketing Research And Analysis Services Market Segments Include:

• By Type: Quantitative, Qualitative, Primary, Secondary
• By End Use Industry: IT Services, Manufacturing, Financial Services, Construction, Healthcare, Other End Use Industries
• By Enterprise Size: Large Enterprise, Small and Medium Enterprise
• By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global marketing research and analysis services market in 2021.

Major Market Players in the marketing research and analysis services market include Nielsen, Kantar, Ipsos, GfK, Westat Inc., Gartner, Intage Inc., Information Resources, Inc. (IRI), Mintel and Market Xcel Data Matrix Private Limited.

Artificial intelligence is a leading trend in the market research and analysis services industry. Increasing usage of the internet is forcing companies to make their products available online. Consumers rely on reviews, consumer surveys, and questionnaires before making a purchase. AI will ease the task of field engagement to perform these applications. For instance, Google Home, Amazon’s Echo, and other chatbots are creating a wave of artificial intelligence (AI) in market analysis. Artificial intelligence is significantly contributing to the growth of market analysis by eliminating the traditional research methods, including surveys and qualitative research. Moreover, data scientists are expected to play a crucial role in enterprises in gathering valuable insights on consumer behaviour patterns through AI tools and social media platforms. Thus, artificial intelligence is anticipated to gain popularity in the marketing research and analysis services market.

The Marketing Research And Analysis Services Global Market Report 2023  provides a marketing research and analysis services market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The marketing research and analysis services market forecast analyzes marketing research and analysis services market size, marketing research and analysis services market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Marketing research is a process of systematically collecting, recording, and analyzing qualitative and quantitative data on marketing products and service issues. Marketing analysis is the process of analyzing data from a company’s marketing efforts to determine how effective they are.

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