Global Energy Drinks Market Size
Food And Beverages

Insights Into The Energy Drinks Market’s Growth Opportunities Through 2023-2032 – Includes Energy Drinks Market Size

The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032


The increasing demand for energy drinks on new distribution channels like e-commerce are expected to drive innovation in energy drinks manufacturing, thus driving the market during the forecast period.


The global energy drinks market is expected to grow from $58.48 billion in 2022 to $62.89 billion in 2023 at a compound annual growth rate (CAGR) of 7.5%. The energy drinks market size is expected to grow to $83.83 billion in 2027 at a CAGR of 7.5%.


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Global Energy Drinks Market Segments Include:

  • By Product Type: Drinks, Shots, Mixers
  • By Packaging: Bottle, Can, Other Packagings
  • By Distribution Channel: Convenience Store, Supermarket/Hypermarket, Pharmacies/Health Stores, Online Retail
  • By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global energy drinks market in 2021.


Major Market Players in the energy drinks market include Red Bull GmbH, Power Horse Energy Drinks GmbH, Monster Beverage Corporation, PepsiCo, Coca-Cola Company, Arizona Beverage Company, Living Essentials.


The addition of new flavors is a key trend gaining popularity in the energy drinks market. The addition of new flavors such as coconut, cola, and others in energy drinks not only provides a new taste but also added health benefits for consumers. Many companies operating in the energy drinks market are adding new flavors to energy drinks to attract new customers and increase their sales. For instance, in April 2021, Red Bull, one of the multinational energy drink manufacturers and suppliers introduced Coconut Edition Sugar-free energy drinks in 25cl and 35cl cans. It also includes B-group vitamins along with taurine and acesulfame-K as its sweetening agent, offering health benefits. In addition, Rockstar Inc., a US-based energy drink company offers new flavored energy drinks such as Rockstar Recovery in Marshmallow.


The Energy Drinks Global Market Report 2023  provides a energy drinks market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032).  The energy drinks market forecast analyzes energy drinks market size, energy drinks market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.


Energy drinks refer to a beverage comprising stimulant compounds such as caffeine, sugar, herbal extracts, taurine, and amino acids which provide mental and physical stimulation. Energy drinks are popular dietary supplements that teens and adults consume to improve mental alertness and physical performance.


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