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The media buying agencies and representative firms market growth is supported by technological developments in the market, as per The Business Research Company’s media buying agencies and representative firms market opportunities and strategies report.

The media buying agencies and representative firms market is expected to grow from $70.09 billion in 2021 to $105.03 billion in 2026 at a rate of 8.4%. The global media buying agencies and representative firms market size is then expected to grow at a CAGR of 9.2% from 2026 and reach $163.00 billion in 2031.

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Major players in the media buying agencies and representative firms market include Publicis Groupe, WPP PLC, Omnicom Group Inc., Dentsu Inc., The Interpublic Group of Companies.

Many media companies are investing in advertising on streaming services to capture audiences, which are increasingly shifting from broadcast television to streaming platforms. Streaming TV advertising refers to running paid advertisements on streaming services such as Hulu, Amazon Prime Video, or YouTube TV. These ads typically run in either 15 or 30-second segments, with up to 96% view rates, thus proving to be an extremely effective form of advertising.

The Global Media Buying Agencies And Representative Firms Market Is Segmented:
By Services: Media Buying Service, Media Planning Service, Media Representative Firms, Other Services

By Mode: Offline, Online

By Application: Banking, Financial Services, And Insurance Sector (BSFI), Consumer Goods And Retail, Government And Public Sector, IT And Telecom, Healthcare, Media And Entertainment

By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global template market.

TBRC’s Media Buying Agencies And Representative Firms Market Report Covers:

Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.

Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Time Series: Five years historic (2016-21) and ten years forecast (2022-2026-2031)

The Media Buying Agencies And Representative Firms Market Report 2022 – Opportunities And Strategies – Global Forecast To 2031 is one of a series of new reports from The Business Research Company that provides thorough media buying agencies and representative firms market research, analyzes and forecasts media buying agencies and representative firms market size, media buying agencies and representative firms market share, media buying agencies and representative firms market players, media buying agencies and representative firms market trends, media buying agencies and representative firms market segmentation and geographies, leading competitor revenues, profiles and market shares.

TBRC’s media buying agencies and representative firms market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

The media buying agencies and representative firms market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that purchase advertising time or space from media outlets and resell it to advertising agencies or individual companies directly, and independent representatives that sell media time or space for media owners. Only goods and services traded between entities or sold to end consumers are included.

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