Digital Marketing Software Market
Information Technology

Global Digital Marketing Software Market Size, Forecasts, And Opportunities – Includes Digital Marketing Software Market Analysis

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The global digital marketing software market is expected to grow from $56.77 billion in 2021 to $67.53 billion in 2022 at a compound annual growth rate (CAGR) of 18.95%. The global digital marketing software market size is expected to grow to $141.84 billion in 2026 at a compound annual growth rate (CAGR) of 20.38%.


The growth in internet penetration is driving the growth of the digital marketing software market.


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The digital marketing software market consists of sales of digital marketing software by entities (organizations, sole traders, and partnerships) that are used for digital marketing activities such as targeting audiences, generating reports and analytics, creating landing pages, and executing all the other types of promotional methods. It is an all-in-one software that automates all crucial tasks related to sales and marketing.


Global Digital Marketing Software Market Segments Include:

By Solution: CRM Software, Email Marketing, Social Media, Search Marketing, Content Management, Marketing Automation, Campaign Management, Others

By Services: Professional Services, Managed Services

By Deployment: Cloud, On-Premise

By Organization Size: Large Enterprises, Small And Medium Enterprises (SMEs)

By Industry: BFSI, Transportation and Logistics, Consumer Goods and Retail, Education, Healthcare, Manufacturing, Media and Entertainment, Telecom and IT, Travel and Hospitality, Others

By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global digital marketing software market in 2021.


Technological advancement is a key trend gaining popularity in the digital marketing software market. Technological advancement includes the use of artificial intelligence (AI) tools in digital marketing software which redefines customer-facing services for digital marketers by enhancing productivity and optimizing user experience. Leveraging AI to improve the customer experience can offer four significant advancements such as chatbots, predictive and targeted content, content production, and picture recognition capabilities. Each of these can enhance digital marketing while delivering more focused and relevant content to target users.


TBRC’s Digital Marketing Software Market Report Covers:

Major Market Players: Adobe Inc, Hubspot Inc, International Business Machines Corporation, Marketo Inc, Microsoft Corporation, Oracle Corporation, Inc, Act-On Software, SAS Institute Inc, SAP SE, Hewlett Packard Enterprise Company, Google LLC, Teradata Corporation, Infor Inc and Criteo SA.

Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.

Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Time Series: Five years historic (2016-21) and ten years forecast (2022-2026-2031)


The Digital Marketing Software Global Market Report 2022 is one of a series of new reports from The Business Research Company that provides digital marketing software market overviews, analyzes and forecasts market size, share, digital marketing software market players, digital marketing software market segments and geographies, leading competitor revenues, profiles and market shares.


TBRC’s digital marketing software market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.


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